The Global Footwear Awards is open to outstanding entries from all over the world. We will reward the world’s most exceptional designs with the highest recognition in the industry.
GIVE YOUR DESIGN THE RECOGNITION IT DESERVES
The award offers global visibility to designers, providing greater opportunities in the footwear business and beyond. The GFA also provides an international platform, generating a network of leading professionals in the support of moving the industry forward. Furthermore, GFA honors strategic thinking and innovative solutions to sustainability and social impact, from design to manufacturing and beyond.
WHY WE ARE DIFFERENT?
The Global footwear awards acknowledge the best footwear designers from all over the world with international recognition. The GFA Jury Panel consists of leading professionals across the globe, coming from different disciplines within the footwear industry, including major publications, retailers, institutions, and influencers. GFA offers recognition in all categories, from Fashion to Sports, and at every stage of development, from design to manufacturing and technology. Moreover, GFA evaluates entries in 3 different levels: brands, independent entreid, and students, in order to provide a fair opportunity to each level.
WHY SHOULD YOU SUBMIT YOUR DESIGN?
The Global Footwear Awards is open to outstanding entries from all over the world, with many sub-categories, from sports, to fashion, to sustainability. We will reward the world’s most exceptional designs and promote them to the global footwear community. This award is a powerful cross-disciplinary platform from which to promote your designs to an international market. Lastly, we have created special awards to promote aspiring female footwear designers at student and independent levels.
ㅡ BRAND DIFFERENTIATION
Becoming a Global Footwear Awards winner will set you apart from the competition. Whether it’s your product design credential or a sustainable concept, by carefully selecting the category you enter, you can create a niche to make you stand out from your competitors. The Global Footwear Awards is an independent endorsement and an outstanding indicator of success.
ㅡ MARKETING OPPORTUNITIES
Winning participants will be offered unique press and PR exposure to the footwear industry while expanding their network with leading professionals globally throughout the competition. Being associated with a business awards provides excellent PR opportunities before, during, and after the competition. Global Footwear Awards winners will improve brand awareness and support the promotion of your business to new design professionals and potential clients worldwide. The team has strong network which leading professionals will maximize your company’s PR exposure.
After winning, make sure to update your marketing materials with the GFA logo, including your business cards, website, literature, email, and sales material. It’s important to make sure that people know what your business has achieved.
ㅡ INCREASE CREDIBILITY
The GFA prize or Honorable Mention acts as a 3rd-party endorsement for your business. Our winning badge is a sign of quality for potential customers and can be a part of your sales strategy. It’s a great way of differentiating your company from competitors.
ㅡ BOOSTING MORALE
Winning a prize or receiving the GFA Honorable Mention is a very public way of recognizing the hard work and achievements of your staff. Awards should be celebrated as a team to boost morale.
ㅡ ATTRACTING TALENTS AND INVESTORS Being recognized as a GFA Winner will benefit your brand by attracting new talent and potential investors.
Winning participants at the students’ level will also be rewarded with mentorship opportunities with leading footwear professionals.
ㅡ EACH WINNER WILL RECEIVE THE FOLLOWING
Winner’s Seal to promote your Award online and in print.
A permanent online profile on the winners’ page
GFA’s ‘Three industry approach’ provides a unique and exclusive platform for peer to peer introductions across the interrelating industry sectors. New designers are introduced to leading talent within the footwear industry. Each project entry is anonymously reviewed by the jury panel comprised of leading industry talents providing an amazing exposure for your design. Entries are assessed independently on its own merit and not competing against other entries.
The GFA winning badge is a sign of the most outstanding footwear designs. GFA is the only award of its kind that celebrates creativity, craftsmanship in global scale.
Our main Winners will benefit from GFA marketing campaigns, press releases, newsletters, interviews, and promotions.
Generate exposure to established designers and major footwear industry leaders.
Connect with footwear industry leaders worldwide and forge new opportunities through GFA network.
Productivity, motivation, job satisfaction and morale are boosted by well-deserved recognition.
A stunning profile displaying the winning projects with company & designer’s details.
How to promote your award-winning company and establishment?
We know that social proof is one of the most influential factors in consumers’ decision making. Consumer and Professional (third party) reviews are nearly 12 times more trusted than internal descriptions; the Global Footwear Design Awards is the ultimate review and testimonial.
Print your certificate and winner badge, add them on your website, share with your community on social media, website, and direct marketing.
Add the Winner badge on your establishment/ company communication collaterals and brochures. This is a fantastic marketing opportunity.
Issue a Press Release and send it to your local media and/ or communication agency.
Add your winner badge to your email signature: Your email signature is seen daily by scores of people who may not know about your award. Just add a statement that says “winner of the (year) (award name)” so that every outgoing email is also a testament to your achievement.
Involve your team: your sales & marketing team should celebrate the achievement to boost their morale and communicate the win to all their contacts/clients.
Consider an advertisement. It’s common for companies to take out an advertisement after they’ve won an award to call attention to their achievement, or possibly to congratulate fellow winners.
Add “award-winning” to all your company/establishment descriptions. After you win an award, from that day on you have the right to call yourselves an “award-winning” company. An industry-recognized award serves as an independent endorsement of your company’s quality. Winning the Global Footwear Design Awards is a great competitive advantage and more importantly, it’s an evaluation that will bolster potential customers’ trust when coupled with your internal marketing material.
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