Meet the jury members who will be evaluating bold, sustainable, and innovative designs at the 2024 Global Footwear Awards, bringing fresh perspectives and expertise from across the footwear industry to recognize and celebrate innovation.
Switzerland – The Global Footwear Awards (GFA), the leading international competition recognizing excellence in footwear design, announces its esteemed jury for the 2024 edition. Celebrating creativity, innovation, sustainability, and social impact within the footwear industry, the awards provide a global platform for professionals and students to showcase their cutting-edge designs. From concept to manufacturing, GFA highlights the best and most innovative solutions shaping the future of footwear.
This year’s jury features a diverse panel of influential figures from the footwear industry and related sectors. These experts include Havva Mustafa, Founder & Designer and Footwear Design Lecturer; Luis Valenzuela, Founder and Chief Curator of Miami Shoe Museum; Felipe Fiallo, Creative Director at Felipe Fiallo S.R.L.S; Caroline de Baere, Footwear Industry Expert and Educator; Robbie Fuller, Creative Director at Anta Group; Sissi Johnson, Founder of SelfSells and MBA Professor; Sean Williams, Co-Founder of OSD, SOLEcial Studies; Jazerai Allen-Lord, Founder of True to Size; Ann Williams, Co-Founder and Footwear Design Director at Schwilliamz Creative Consultants; Mary Norton, Luxury Accessories Design Director at Savannah College of Art; Oronzo De Matteis, CEO and Creative Director of OROORO Brand Luxury; Chen Wang, Director of RedBoots Award; Monica Mei, Footwear Designer and Product Manager at Vera Wang; Marta Andreassi, Freelance Footwear Designer and former designer at Dolce & Gabbana; Mathew Kurien and Arshiya Kapoor, Heads of Department at MIT Institute of Design; Eelko Moorer, Course Leader MA Footwear at London College of Fashion; Matteo Fermani, Product Development Coordinator at Hugo Boss; Sara Paiva, Director at The Shoe Museum; Fionn Corcoran-Tadd, Innovation Designer at Adidas; Yael Joyce Vantu, Chief Product Officer and Head of Design at Balena; Robert Quach, Expert Designer Jordan SP at Nike; Julia Lebosse, Founder of Sneakers by Women; and Timon Kuhlenkamp, Performance Footwear Designer at On Running. Discover their impressive accolades and extensive experience at Global Footwear Awards – Jury.
Astrid Hébert, co-founder of the Global Footwear Awards, shared her insights on the upcoming edition: “Footwear design is all about ideas that walk ahead of their time—both literally and figuratively. Our jury seeks bold, sustainable, and innovative designs that not only push the industry forward but also make a lasting impact. We encourage everyone to bring their unique vision to the table and take advantage of this opportunity for both recognition and valuable career advancement.”
The Global Footwear Awards offers participants a prestigious opportunity to gain international recognition for their designs, evaluated by a jury of top industry professionals. Winning an award opens doors to new career opportunities, increased brand visibility, and valuable industry connections.
Designers are encouraged to submit their entries by November 3rd, 2024. A 20% late fee will apply until this date. For more information on submission guidelines, categories, and benefits, please visit globalfootwearawards.com.
Marta, an Italian footwear designer, has built an impressive career in high fashion, contributing her creative vision to renowned brands such as Santoni, Doucal’s, and Dolce&Gabbana. Her deep-rooted passion for design can be traced back to her childhood, where she was inspired by her grandfather—a self-taught painter whose discipline and artistry left a lasting impression. With a strong aesthetic sense and a vivid imagination, Marta knew early on that she would pursue a career in fashion, and over the years, she has carved a unique place for herself in the world of luxury footwear.
In this exclusive interview, Marta takes us through her extraordinary journey. She shares insights into how her upbringing shaped her creative process, her approach to designing with both functionality and beauty in mind, and the evolving demands of the fashion world. Marta also opens up about her forward-thinking vision, emphasizing how technology and sustainability are becoming key drivers in the future of design, offering a glimpse into what lies ahead for the industry.
Can you tell us a bit about your background? How did design come to have such an important role in your life and where has it taken you over the years?
I cannot recall a single day in my life when I did not want to do this job. I believe I made my decision at the age of six while watching “Donna sotto le stelle,” a television show that concluded Rome Fashion Week with runway displays from Armani, Versace, Ferré, Valentino, Fendi, Krizia, and Ferragamo. Designing is for me a form of escape, a journey into different places with my mind. Design has given me so much, leading me to the deepest corners of my mind, continuously challenging me, and allowing me to communicate with others who differ from me in terms of nationality, gender, passions, and views. Design has broadened my worldview and continues to do so.
What would you say is your personal design philosophy? How has this philosophy evolved throughout your years in the high-fashion footwear industry?
Young people assume that fashion is doing what they enjoy and that because they have good taste, everyone will appreciate it. Fashion, like society, is constantly changing, and not everyone shares your preferences. My role as a designer is to strive to fit into this dynamic context by interpreting, anticipating, and representing, through products, the growth of customer needs and societal changes.
Growing up with a painter as a father, how did his artistic influence shape your approach to design? Are there specific elements of his work that you incorporate into your designs?
My grandfather was the painter, but that’s fine since my grandparents are second parents. My grandfather was a self-taught, incredibly persistent and disciplined individual; I learned discipline and consistency when I began studying fashion at the age of nineteen. As a child, I mixed colors for him. All of this came back to me in Santoni when I encountered hand-colored shoes . Colors are essential to me because they communicate better than words.
You’ve worked with iconic brands like Santoni, Doucal’s, and Dolce & Gabbana, what have been some of the main challenges and learning experiences you’ve encountered?
The challenges were diverse and progressive in nature Santoni was the first job and the hardest thing was to understand how to create a shoe and the steps it has to become one . At Dolce&Gabbana, communication and the ability to assert my ideas and designs, was the hardest challenge.
Can you describe the creative process you follow when starting a new collection?
The first critical aspect to consider is who the collection is intended for. I conduct research on products, merchandise, positioning, creative, materials, and components. Following that, I do a lot of mockups, both real and digital. Only when the concept is clear do I create the drawing,
design, and technical package for delivery to the factory.
In an industry that often focuses on trends, how do you stay up to date and ensure that there’s always a bit of “you” in each collection?
I read a lot, listen, watch movies, and chat to people who have been doing this profession for a long time. Curiosity is essential for the development of identity; otherwise, it is difficult to leave a stamp on the product. It is not always the case that the customer or the brand wants an imprint; we must be sufficiently mature to create a product that does not represent us but rather the brand.
Your career must have given you many good stories and projects that make you the perfect guest at any dinner. Could you share a particularly memorable experience from your work that you still think about to this day?
My first involvement in Milan Fashion Week with the company Santoni was a memorable experience. I was twenty-four years old and felt like Andrea Sachs from “The Devil Wears Prada.” And it was just like that: uncool clothes, adrenaline, five hours of sleep per night, up and down all
day, phones ringing even when you were in the bathroom. But everything was great, and I’d do it again.
As a jury member for the Global Footwear Awards, what do you prioritise when evaluating designs? What advice would you give to aspiring designers who look up to you?
It depends on the category; in general, I consider the project’s functionality first, followed by aesthetics. Because it makes no sense to proceed with a well-designed but technically unfeasible product. That is why, at an early stage, I advise young designers to spend more time in a factory rather than a design office.
What do you envision for the future, both for yourself and for the broader design community?
I believe that technology and sustainability will become fundamental components of design work. Design will become increasingly real through the use of 3-D programs and artificial intelligence; hand sketching will be phased out, except for artistic representations. Sustainability will be essential for pursuing and completing a project.
In this insightful interview, a third-generation shoe artisan, designer, and founder of HAVVA, Havva Mustafa shares her journey from growing up surrounded by her family’s craft to building a footwear brand that blends tradition, innovation, and personal vision. Explore her design philosophy, the challenges she faced in launching her brand, and her thoughts on the future of footwear and the role of creativity in an ever-evolving industry.
Join us as we explore Havva Mustafa’s passion, artistry, and craftsmanship that drive her every step in shaping the next generation of innovative and timeless footwear design.
Can you tell us a bit about your background? How did you find design, and how did you pursue it?
I come from a family of shoe artisans, now in our third generation. My love for footwear began in childhood, surrounded by lasts and constant conversations about shoes. When it came time for university, I naturally chose to study at LCF: Cordwainers Footwear. Afterwards, I worked as a designer for trend-focused brands, but I eventually felt the pull to create something uniquely mine. That’s when I launched my own brand, allowing me to channel my passion for footwear into a personal and creative vision. It felt like the only way to fully express my love and knowledge of shoes.
What would you say is your personal design philosophy? How has this philosophy evolved throughout the years?
As I grew up, my style evolved with me. It’s a journey of discovering who you are and what resonates most. As a brand, we focus on timeless styles that can seamlessly cycle through your wardrobe. Season after season, we aim to offer designs that blend contemporary elegance with a playful spirit. We create for the multifaceted woman—those who lead busy lives and prioritise personal style over fleeting trends.
What inspired you to create your own brand, HAVVA? Can you share some of the challenges you faced and how you overcame them?
I’ve always wanted to create something that was truly my own, to have complete creative freedom in footwear design. After the challenges of COVID and Brexit, we needed to find the right partner who shared our passion. We found that partner in an incredible factory in Italy, and when I first visited, surrounded by the sights and smells of shoes being made, I felt at home again. It was such a relief, especially during a time of uncertainty. That moment marked the beginning of bringing my vision to life once more.
How did you approach the process of differentiating HAVVA from other footwear brands, and what do you think has been key to its success?
We moved away from chasing trends and focused on creating high-quality, thoughtful designs that truly resonate with both us and our customers. Our key has been staying true to what we love and want to see in footwear, rather than constantly reinventing.
Can you share how the legacy of your family’s craft has shaped your identity as a designer and how it influences your work at HAVVA?
Coming from a lineage of footwear artisans has given me a deep appreciation for the craft. I’m passionate about preserving that legacy—the art of shoemaking is incredibly intricate and beautiful, and I want our customers to understand what goes into making a pair of shoes. It’s about investing in something meaningful. You could buy several pairs of shoes, but one exceptional pair can take you through many stages of life and still be just as valuable years later if cared for.
How has your experience as a footwear designer and brand founder influenced your teaching style? Do you bring insights from your experiences directly into the classroom?
I absolutely love teaching. I teach short courses at London College of Fashion and Central Saint Martins, as well as BA Footwear at LCF. Seeing students share the same enthusiasm for footwear is incredibly rewarding. I’m honest with them—it’s a tough industry, but if they’re passionate and willing to work hard, they can make it. I encourage them to embrace their individuality because that’s what sets a designer apart. My experiences in the industry definitely shaped my teaching; I want them to leave inspired, but also grounded in the realities of the field.
Could you share a particularly memorable moment of your journey that you still think about to this day?
There are so many memorable moments, but one that stands out was when our shoes were picked up by the international retailer LuisaViaRoma. That was a huge milestone—it felt like validation that we were on the right path. Another unforgettable moment was our first press tour in New York and then returning to London to find multiple publications calling us the “it” brand to watch was surreal. Sharing those achievements with my brother, Ali, made them even more special.
As a jury member for the Global Footwear Awards, what do you prioritize when evaluating designs?
I look at the project as a whole—what’s the story behind the design? What’s the inspiration and purpose? Then I dive into the design itself and consider sustainability, which is so important today. I also think about whether the design is practical and achievable. I’m always excited to see how the future of footwear unfolds through these innovative designers.
What advice would you give to aspiring designers?
Get out there and immerse yourself in the industry. It’s not just about sketching; visit factories, see what’s popular in stores, and attend trade shows to stay on top of the latest developments in materials and design. The more you learn, the better you’ll be at designing. Don’t be afraid to ask questions—like my father says, “If you don’t ask, you don’t get!” Keep evolving, show what you’re capable of, and always be open to feedback. Your journey as a designer is a constant learning process.
What do you envision for the future, both for yourself and for the broader design community?
The world is changing rapidly, and I believe AI will play a significant role in accelerating design and manufacturing processes. However, I don’t think it will ever replace the need for human creativity. Without that human spark, a product lacks soul. With the rise of video-based social media, people are becoming more open about their views on fashion, and the industry feels less like a guarded secret. Consumers are increasingly aware of what they’re buying—they want to know the story and the craftsmanship behind a product, not just its design. That’s why I think it’s essential to highlight the artistry and complexity of footwear craftsmanship. It helps people appreciate the value and care that goes into creating each pair.
Footwear design is an art that seamlessly blends creativity with functionality, an ethos few embody as fully as Ann Williams, founder and Co-Director of Schwilliamz Creative Consultants, a leading full-service footwear design, strategy, and advisory consultancy based just outside Boston, MA, USA. Known for her keen sense of style, innovation, and function, as well as her strong commitment to technical soundness and sustainability, Ann not only shapes shoes but also influences how we think about design in today’s rapidly evolving footwear market.
With a career spanning more than 30 years, Ann’s journey began at De Montfort University in the UK, where she earned an honors degree in footwear design. She launched her professional career at Clarks UK, designing children’s footwear—a role that laid the foundation for her deep understanding of functionality, technical details, and aesthetics. Ann later expanded her expertise in the USA, first as a designer at Reebok and then as Director of Product and Design at Stride Rite, where she led teams in translating innovative concepts into commercially successful footwear solutions.
Beyond creating exceptional footwear for global clients, Ann is also a respected industry subject matter expert, advising business, legal, high-tech, and media professionals on complex footwear-related issues, including intellectual property and new business initiatives.
Join us as we explore Ann Williams’ remarkable journey in footwear design, from her early beginnings to leading innovative teams and consulting for global brands. Discover how her passion for footwear and creativity has fueled her professional development and gain invaluable insights aimed at inspiring the next generation of designers.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
My journey began at De Montfort University in the UK, where I earned a degree in Footwear Design. This education taught me the essential balance between functionality and aesthetics, which has guided my career. I started at working Clark’s UK in the children’s footwear division, where I learned about designing for growing feet and gained hands-on experience working with the craftsmen in the onsite factories. Over the years, I transitioned to various roles, including positions at Reebok and as the Director of Product and Design at Stride Rite, where I led a talented team to create innovative and practical footwear solutions. Each role has reinforced my commitment to blending creativity with functionality to enhance user experience.
What would you say is your personal design philosophy? How has this philosophy evolved throughout the years?
My personal design philosophy reflects my core values and aspirations: to love the work I do, always keep an open mind, be collaborative, flexible, and transparent, emphasize creativity and find inspiration everywhere. When designing, I strive to balance form and function to create innovative footwear that not only looks great but also is commercially viable and user-friendly.
You’ve worked in the renowned children’s footwear division at Clark’s UK at the beginning of your career. What unique challenges and opportunities does designing for children present? How did this experience influence your approach to design?
Designing for children presents distinct challenges, particularly in balancing durability, comfort, style, and proper fit. You cannot simply scale down adult designs, because children’s footwear must support growing feet and developing bones, and a good fit is critical for their long-term health. My experience at Clarks taught me the importance of ergonomics and involving children and their parents in the design process to ensure their needs are met. It reinforced my commitment to user-centered design, emphasizing that every detail must contribute to both functionality and overall well-being.
As the Director of Product and Design at Stride Rite, you led a team through the entire design and development process. What strategies did you use to increase your team’s creativity?
I was fortunate to work with a highly talented team at Stride Rite, and our success was always a collective effort. At Stride Rite, I encouraged open communication and collaboration, ensuring that all team members’ ideas were heard and valued. We utilized consumer feedback and sales data to ground our creativity in real-world results. Additionally, we immersed ourselves in trend information by attending trade fairs, competitive shopping, and spending time abroad at sample rooms and factories with technicians, mold and last makers, material suppliers, and other production partners. This approach provided invaluable insights into the shoe-making process and sparked innovative ideas that enriched our design work.
What are the biggest challenges and opportunities you see for companies looking to transition into sustainable practices within the footwear industry?
Transitioning to sustainable practices in the footwear industry involves both considerable challenges and exciting opportunities. One major challenge is sourcing certified eco-friendly materials that are cost-effective while still meeting the durability and quality standards expected in footwear. Additionally, redesigning production processes to minimize waste and reduce carbon footprints may be daunting, but it’s essential. However, there are significant opportunities as well. For designers, sustainability starts from initial research and sketching—considering ways to reduce material waste, limit sample iterations, streamline components, and simplify production processes. This proactive approach not only addresses environmental concerns but also drives innovation in design and manufacturing.
Could you share a particularly memorable experience from your work that you still think about to this day?
A particularly memorable, not to mention consequential, experience was taking the bold step to leave my corporate job and start Schwilliamz Creative Consultants. I recognized a unique opportunity for a full-service footwear design consultancy, and despite the risks, Dean Schwartz and I committed ourselves to extensive research and a lot of hard work to get established. Looking back 20+ years later, it’s incredible to see how our initial vision has evolved into a leading full-service footwear design, strategy, and advisory consultancy. This journey remains significant to me because it represents the power of seizing opportunities and the impact of perseverance in achieving long-term success.
Looking back over your 30-year career, what do you consider to be the most significant changes and trends in the footwear design industry?
The fundamentals of footwear design are more or less unchanged. Certainly, there have been countless technological advancements, such as the rise of digital tools and e-commerce which have transformed how designs are developed, marketed, and sold. The introduction of new materials and manufacturing techniques has revolutionized design possibilities, allowing for greater innovation and functionality. We regularly see fashion trends grow stale only to cycle back into vogue years later. Consumer and market demands are always shifting. Increasingly the emphasis on sustainability is driving many brands to prioritize eco-friendly practices and materials.
As a jury member for the Global Footwear Awards, what do you prioritize when evaluating designs? What advice would you give to aspiring designers who look up to you?
When evaluating designs, I prioritize innovation, functionality, and user experience. It’s crucial that a design not only pushes boundaries and looks great but also remains wearable and commercial. For aspiring designers, my advice is to stay curious and open-minded. Immerse yourself in the real world to gain inspiration, embrace feedback, and be willing to experiment. Learning from industry professionals who understand the complexities of shoe-making can also be invaluable. The most impactful designs often come from taking risks and exploring new ideas.
What do you envision for the future, both for yourself and for the broader design community?
For myself, I envision delving deeper into new areas in design, with a particular focus on sustainability and the integration of AI to enhance the design and development process. I also aim to continue mentoring and inspiring the next generation of designers, sharing my expertise in shoemaking and footwear design to help them advance their careers and innovate within the industry. The future is filled with exciting possibilities, and I look forward to contributing to and shaping this ongoing evolution.
Meet Caroline de Baere whose impressive career spans over three decades of shaping the luxury footwear industry. With a profound commitment to sustainable practices and a wealth of experience in design, product development, manufacturing, and sales, Caroline stands as a key figure at the forefront of innovative design and environmental responsibility. Her work exemplifies the perfect blend of artistry, expertise, and a passion for creating a more sustainable future in fashion.
Caroline’s career is defined by her vast knowledge of every facet of the footwear industry. From branding and concept development to final consumer delivery, she has successfully worked with both large global brands and emerging start-ups. Over the years, her deep industry expertise has expanded beyond design, allowing her to serve as an Intellectual Property expert witness in over two dozen litigation cases since 2012. Her insights into design patents, trademarks, trade secrets, and counterfeit protection have made her a sought-after consultant and a valuable voice in safeguarding creative ownership in fashion. Additionally, Caroline’s contributions to innovation are tangible, as she holds four United States footwear design patents to her name.
Her dedication to nurturing the next generation of designers is just as inspiring. As an Adjunct II Professor of footwear design at the California College of the Arts, Caroline has been a mentor, educator, and advocate for countless young designers. Her work with aspiring talents reflects her passion for the craft and her desire to see a more sustainable, responsible fashion industry emerge. Beyond the classroom, Caroline’s influence extends through public speaking engagements, panel discussions, and lectures across the United States and Asia, where she shares her knowledge at industry events like PI Apparel, SF Sustainable Fashion Week, and the Footwear Distributors & Retailers of America.
In 2024, Caroline’s journey continues to evolve with exciting new initiatives. As a strategic consultant for the United States Footwear Manufacturers Association, she is helping to grow its membership and influence. She is also honored to serve as a juror for the 2024 Global Footwear Awards, where her expertise will help shape the future of design excellence. Additionally, her recent launch of the IP Science: A Brand Protection Masterclass showcases her dedication to empowering designers to protect their work in a competitive industry.
Despite her packed professional life, Caroline finds balance in managing her idyllic Garden View Guest House in Mill Valley, California, where she hosts guests from around the world alongside her twin teenagers. With over 150 glowing five-star reviews, Caroline’s warmth and hospitality shine through in every aspect of her life.
Join us as we uncover Caroline de Baere’s remarkable journey and explore how her unique perspective continues to shape the future of fashion, footwear design, and sustainability.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
I began my journey in the footwear industry over three decades ago, building a strong foundation in design and product development. My early experience at Ariat International, where I managed product development and design, set the stage for my future success. Over the years, I expanded my expertise through roles that provided a more balanced approach and understanding of the industry overall with roles in sales, operations, and merchandising. I eventually started my consulting business, Laforma, www.laforma.net, where I provided comprehensive industry services in design and management.
My work has led me to collaborate with numerous start-ups as well as larger known brands. Now I continue with clients and have expanded my work to contribute to intellectual property cases as a footwear expert witness, and share my knowledge as an Adjunct Professor, teaching footwear design at California College of the Arts. Through public speaking, mentoring, and education, I’ve become a trusted voice and leader in the design community.
What would you say is your personal artistic philosophy? How has it evolved throughout the years?
My personal artistic philosophy centers on the balance between creativity, communication, and sustainability. I believe design should not only inspire but also serve a practical purpose and be mindful of its environmental impact.
Over the years, this philosophy has evolved, particularly through my teaching and mentoring roles. Guiding students and working with emerging brands has deepened my commitment to freedom of expression, circular design and innovation. I emphasize the importance of research, being unique, collaborating, and continuous learning, allowing my artistic approach to adapt and stay relevant in an ever-changing industry.
You’ve been working closely with the next generations of designers for a while now; can you share some of the new challenges designers face nowadays? What led to these difficulties, and how can they be overcome?
Designers today face challenges that stem from the rapid pace of technological change, increased emphasis on sustainability, and the pressure to stay relevant in a crowded market. The demand for circularity and eco-friendly materials adds complexity to the design process, while advancements in digital tools require constant upskilling.
Additionally, the global nature of the industry presents challenges in sourcing, production, and intellectual property protection. These difficulties can be overcome through education, mentorship, and fostering a mindset of adaptability. By encouraging collaboration, continuous learning, and innovative thinking, designers can navigate these challenges and thrive in this evolving landscape.
As someone who works both in the creative and business sides of footwear design, how do you balance your artistic vision with market demands?
Balancing artistic vision with market demands requires a strategic approach. I start by grounding my designs in a deep understanding of consumer needs and market trends, ensuring that creativity aligns with commercial viability.
By maintaining close relationships with brands, suppliers, and consumers, I can merge innovative concepts with practical solutions that meet market expectations. Flexibility is key—I’m always ready to adapt designs without sacrificing core artistic values. Through years of experience, I’ve found the ability to deliver products that are both visually appealing and successfully able to meet financial objectives.
Can you tell us about your experience as an expert witness in IP litigation cases? Do you feel like intellectual property rights in the design world are in danger?
As an expert witness in IP litigation since 2011, I’ve had the chance to dive into the essentials of design protection. It’s been fascinating to see how the legal side of creativity works. From patents to trademarks, trade dress, counterfeits, and trade secrets, I’ve worked with attorneys to over three dozen Intellectual Property cases for small and large brands and individuals.
Honestly, I don’t think intellectual property rights are in danger. The systems in place are solid, and as long as designers stay informed and proactive and stay unique through design and innovation, they can protect their work effectively. It’s about being aware of the rules, what’s already out there, and using knowledge to your advantage.
Your career must have given you many good stories and projects that make you the perfect guest at any dinner. Could you tell us about something special you still think about to this day?
One story that always sticks with me is from my early days when I was trying to transition from the production side of footwear into design. I was an International Business major, so I didn’t have the typical design background.
I approached the president of the footwear division at Esprit and told him I wanted to transfer into design. He walked me into the showroom and grabbed a shoe called the Audrey, then went over to the large copy room in the office and handed me a stack of blank paper and a shoe, saying, “Draw this shoe until you can do it with your eyes closed.” That moment changed everything for me. I practiced every day and when a role opened up for a design assistant in footwear, I got the job.
I’m forever grateful that someone had faith in me and gave me that chance. It’s a reminder that sometimes all it takes is actually asking and knowing that one person believing in you may be all you need to kickstart your journey.
One important thing that stands out to me is that the footwear industry is very supportive. I can see people or speak to many I have not seen in 20 or more years, and it is like we saw each other just the week before. We help each other. I have so many amazing friendships with my fellow footwear industry friends that will last a lifetime. We are like a huge family.
As a jury member for the Global Footwear Awards, what do you prioritise when evaluating designs, and what advice would you give to aspiring designers?
As a jury member for the Global Footwear Awards, I prioritize designs that go beyond just great sketches or renderings. It’s important to consider the whole package—how the design functions, its sustainability, and how well the concept is communicated. A strong design tells a story and has a clear purpose.
For aspiring designers, my biggest advice is to network. Don’t be afraid to ask for connections or recommendations, and always seek out advice from those with experience. The industry is full of people willing to help—you just have to put yourself out there and make those connections.
What do you want to see happening in the future, both for you and for the design community?
After three decades in the industry, I feel it’s the perfect time to give back. For me, that means continuing to teach at California College of the Arts, working as an Intellectual Property expert witness, and sharing my knowledge at industry conferences and through Masterclasses.
I believe it’s crucial to support and mentor the next generation of designers. Looking ahead, I hope to see more collaboration and knowledge-sharing within the design community, fostering an environment where we all lift each other up and push the industry forward together.
Meet Monica Mei, a visionary in sustainable design and luxury fashion, whose career spans over two decades of creativity, innovation, and collaborations with the world’s most prestigious brands. With a deep-rooted passion for design and sustainability, Monica has carved a niche for herself at the intersection of high fashion and environmental consciousness. From her early days as a young designer in Florence, inspired by her artistic father and the rich cultural heritage surrounding her, to her current role as a Global Footwear Award juror, Monica’s journey is nothing short of remarkable.
Her professional path began after graduating from the Academy of Fine Arts, where her talent for fashion design led to collaborations with legendary names such as Armani, Valentino, and Christian Lacroix. Working across various divisions, including clothing and knitwear, she soon discovered her true passion for footwear and leather goods. Monica’s relentless pursuit of excellence drove her to further her education, ultimately earning a Master’s degree in Accessories and securing her place in the iconic house of Gucci, where her career as a footwear designer truly took off.
Over the years, she honed her craft in the style offices of Prada, Sergio Rossi, Versace, and Fratelli Rossetti taking on key roles that helped shape the global luxury landscape. Her creations not only contributed to the success of these brands but also established her reputation as a designer who seamlessly blends artistic vision with commercial success. In addition to her high-fashion achievements, Monica has consistently championed sustainable practices, expanding her expertise in fashion sustainability and the circular economy, particularly during the pandemic.
Today, as a freelance consultant for both Italian and international brands, Monica continues to push boundaries and redefine what it means to be a designer in the modern era.
In this interview, we delve into how her rich experiences, from the ateliers of Florence to global fashion capitals, have shaped her unique approach to fashion, sustainability, and the future of design. Discover how Monica Mei remains at the forefront of innovation while preserving the timeless elegance that defines her work.
Can you tell us a bit about your background? How did design come to have such an important role in your life and where has it taken you over the years?
Design has always been at the core of my existence. As a child, I was fascinated by how aesthetics and functionality intersected in everyday objects. My passion for fashion started early, with a particular interest in how accessories and footwear could transform an outfit and a person’s confidence. Over the years, this passion has led me to collaborate with some of the most iconic brands, shaping my understanding of design and its potential to influence culture.
What would you say is your personal design philosophy? How has this philosophy evolved throughout your career?
My design philosophy is based on the idea that true beauty lies in simplicity and purpose. Every piece I create must serve a function but also evoke an emotional response. Over the years, I’ve deepened my knowledge of sustainability, completing a master’s degree in sustainability at Bocconi University in Milan. This journey, along with collaborations with luxury brands like Prada, Sergio Rossi, Gucci, and Versace, has enriched my vision, pushing me to consider not just aesthetics, but also the environmental and ethical impact of my work.
Working with such renowned brands like Armani, Valentino, and Christian Lacroix so early in your career must have been quite an enriching experience. Can you tell us about these collaborations and how they influenced your development as a designer?
Collaborating with brands like Armani, Valentino, and Christian Lacroix early in my career was an incredibly enriching experience. However, it was the luxury brands such as Prada, Sergio Rossi, Gucci, and Versace that provided the most significant input for improving my work. These collaborations taught me the importance of pushing the boundaries of design while maintaining a strong connection to craftsmanship and timeless elegance.
You have a great interest in fashion sustainability and circular economy, how do you integrate this into your current projects?
I have a strong interest in sustainability in fashion and the circular economy, topics I delved into during my master’s degree in sustainability. I integrate these principles into all my current projects, using materials from sustainable sources and committing to reducing waste during production.
What are some key trends in footwear and accessories design that you are excited about right now? How do you see these trends evolving in the next few years?
Currently, some of the key trends in footwear and accessories design that excite me are the use of innovative and sustainable materials, along with a return to more classic forms reinterpreted in a modern way. In the coming years, I see these trends evolving towards greater personalization and even more responsible and transparent design.
Your work has been praised across various brands and markets. What do you believe make your designs stand out and resonate with both the brands and their customers?
I believe what makes my designs unique is the combination of aesthetics, functionality, and sustainability. I strive to create pieces that are not only visually appealing but also offer real value to clients. My collaborations with luxury brands have always aimed to find a balance between innovation and tradition, and I believe this approach resonates with people.
Could you share a particularly memorable experience from your work that you still think about to this day?
A particularly memorable experience was the first time I saw one of my designs worn on an international fashion runway. It was a moment of great pride, a recognition of all the hard work and dedication I’ve put into my craft. Every time I think about it, I’m reminded of why I love doing what I do.
As a jury member for the Global Footwear Awards, what do you prioritise when evaluating designs? What advice would you give to aspiring designers who look up to you?
As a jury member for the Global Footwear Awards, I prioritize originality, sustainability, and the ability of a design to tell a story. My advice for aspiring designers is to be bold, to explore new ideas without fear, and to stay true to their vision, while never losing sight of the importance of quality and innovation.
What do you envision for the future, both for yourself and for the broader design community?
For the future, I envision a design world increasingly oriented towards sustainability and inclusivity. As for myself, I will continue to explore new materials and technologies, seeking to push the boundaries of responsible design. I’m excited to see how our industry will evolve and how we can all contribute to a better future through design.
Meet Robbie Fuller, a self-professed sneakerhead. With a degree in industrial design and extensive experience at Converse, Adidas, and ANTA, Robbie Fuller holds over 60 patents and has made a significant impact on the sporting goods industry. His design philosophy centres on bridging brand and consumer needs, balancing cost with vision, and driving innovation. Ranked among the most influential figures in the industry by Complex magazine, he has spearheaded groundbreaking projects like the Adidas Crazylight, the lightest basketball shoe of its time.
As a Global Footwear Award jury, Robbie brings his wealth of experience and passion for innovation, always seeking out iconic and daring designs. Looking to the future, he envisions AI and other technologies transforming the design process, enhancing creativity and efficiency.
In this interview, we delve into Robbie’s inspiring journey from North Carolina to global recognition, his innovative design philosophy, and his impactful work with industry-leading brands.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
My journey started in North Carolina, in the southeast of the US. I was fortunate to live only a few miles from the first ever Michael Jordan store where they gave out key chains with small sketched shoes at the grand opening in the mid 80s. This introduced my friends and I to the idea that shoe design is a real career and could be a great future. From there I was tipped off by a Converse designer ( long story) that industrial design was the degree to get. After getting the degree in 2000, several brands were hiring. I went with my Adidas offer! This choice led me to the opportunity to live in Germany. That choice led to years of development trips to China, which enabled me to be willing to accept a role with ANTA in China, and that led to the ability to travel all over the world expanding their business. So at this point, this career has taken me to more than 30 countries, it’s enabled me to hang out with world class athletes and creatives, and ultimately give me a platform to play a role in shaping culture in the sporting goods industry.
What would you say is your personal design philosophy? How has this philosophy evolved throughout the years?
Good question, I would say my philosophy is that I’m always trying to be a “BRIDGE” between brand and consumer, between cost and vision, and between needs and wants. I strive to find HARMONY in design. Just like great music, there needs to be a hierarchy. Something must be the lead, then other things need to support the lead. To this day, this philosophy still delivers results.
With more than 60 patents to your name, innovation and creativity clearly play a huge role in your work. Can you walk us through the process of developing a project?
They’re all different. Some projects break new ground which requires a certain process, and others reinvent an existing idea which requires a deep understanding of the DNA of the previous model and its shortcomings so that you know what to improve on. For me, I just want to know the goal and then overachieve on it. There’s a great quote that says, “Your direction is more important than your speed, many designers are going the wrong way fast”. So, the best process starts with a clear understanding of the goal. Then after that, give it all you’ve got!
Complex magazine ranked you as high as the 22nd most influential person in sporting goods at a point during your career, what does this recognition mean to you? How do you keep pushing through in such a competitive industry?
It was an honour. I think you have to be humble about it. If I wasn’t allocated such high-profile projects where I got to work with great partners and be inspired by world class athletes, who knows what the outcomes and notoriety would have been. From my experience in this industry, it’s nearly impossible to guarantee success. You just have to do great stuff and hope that “luck” happens. I always mention the amazing coincidence that the fastest human of all time’s name is BOLT. That’s unbelievable! So as I say, just stay focused, work hard, and do your best and you will put yourself in a position for recognition and accolades to find you.
Having worked with iconic brands like Converse, Adidas, and now Anta Sports, you’ve been part of numerous groundbreaking projects. Could you share a particularly memorable experience from your work that you still think about to this day?
As you mentioned I’ve been a part of several projects, each with their unique circumstances, deliverables, etc. I think the most memorable ones are the ones that do something “ first”. For example, the Adidas Crazylight project had the goal to be the lightest basketball shoe ever at under 10 oz. We achieved the goal but only by having the innovation team set such an outlandish goal for itself where they were pushed to invent several new lightweight crafts that, in turn, enabled the team and I to achieve the goal of getting the concept to the athlete at an attainable price! So, to this day I ask myself, is the target wild enough to push the team and I to our limits of creativity? If so great, if not then rethink the dream!
How do you see the role of sustainability evolving in sneaker design and production, and what steps are you taking to promote sustainable practices?
I see sustainability really as a push towards having designers truly understand the full process of “making”. The responsibilities of it, the power you yield when you create a vision and ask others to help you realize it. As you better understand the “ask” you will undoubtedly begin making better decisions. You will also alter how you measure success, and what decisions you make, and ultimately take you down a path of creating more sustainable products. As for myself, over my career, I’ve been a part of projects and initiatives where we used renewable based materials, adjusted patterns for better yields, and also reduced processes to simplify the project’s downstream effects. There are several projects on the horizon I’m involved with that will have breakthroughs in sustainability for product, process, retail and beyond!
As a jury member for the Global Footwear Awards, what do you prioritise when evaluating designs? What advice would you give to aspiring designers?
I’m always looking for an icon. Something memorable, simplified, and focused. And secondly, and just as important, I’m looking to see how unique the icon is. Is it “ on trend” or is it setting a new standard? I also look for emotion in the design. Is it perfect but heartless, or is it slightly flawed but daring? I’ll take daring any day of the week!
What do you envision for the future, both for yourself and for the broader design community?
For the design community, I see AI and other tools blending into designers’ work processes, igniting new ideas, and unintentionally sparking new creative combinations, and we will see efficiencies in “making” like never before. For myself, I too am embracing these new tools, and doing my best to blend them with my real world experiences, with new cultures’ wants/needs and as always trying to be the best designer and creator I can be.
We are delighted to feature Luis Valenzuela, a distinguished member of the Global Footwear Awards. Luis Valenzuela, a trailblazer in the design and art community, has dedicated his career to merging creativity with sustainability. With a rich artistic heritage and over three decades of experience, Luis has made significant strides in fashion, art education, and eco-friendly practices.
From founding the MIAMI Shoe Museum to launching the world’s first EcoArtFashion Week™, his work continues to inspire and shape the future of design. In this exclusive interview with the Global Footwear Awards, Luis shares insights into his journey, philosophy, and vision for the future of the design industry.
In this interview, we explore Luis Valenzuela’s remarkable journey from his artistic roots in Venezuela to becoming a pioneering force in sustainable design. We discuss his innovative projects, including the MIAMI Shoe Museum, his philosophy on art and education, and his impact on the design community. Luis also shares his insights as a jury member for the Global Footwear Awards, offering advice to aspiring designers and reflecting on the future of the industry.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
My journey in the design and art community began in Caracas, Venezuela, where I was born into a family with a rich artistic tradition spanning four generations. Throughout my career, I have embraced diverse roles, including Master Teaching Artist, Visual Artist, Fashion Designer, and Journalist, rooted in a deep commitment to Art and Design Education. My path led me to pioneer sustainable practices in the arts, founding EarthDayMiami in 2007 and launching the world’s first EcoArtFashion Week™ in 2010, which was later reimagined as The Art of Fashion Show™, emphasizing fashion as a form of enduring art. In 2016, I founded The Creators Lab in Wynwood, Miami, a New Media Art research center dedicated to exploring the intersection of art, design, and technology. With over three decades of teaching experience, I have fostered student creativity through roles with institutions like Arts for Learning Miami Chapter and as Director of Education at the Coral Gables Museum and Florida Grand Opera. In 2022, after 17 years of collecting historical footwear, I established the MIAMI Shoe Museum, showcasing a collection of over 800 historical shoes to educate and inspire through the lens of footwear design history. My career reflects a profound dedication to advancing art education and embracing innovative design inspired by history.
What would you say is your personal artistic philosophy? How has it evolved throughout the years?
My artistic philosophy is deeply rooted in the belief that art and design are not merely forms of expression but are pivotal educational tools that bridge historical and contemporary perspectives. Initially influenced by my family’s four-generation legacy in the arts, I’ve always valued the transformative power of creativity. As my career progressed, primarily through my experiences teaching and directing educational programs at major institutions, I refined my approach to emphasize the academic impact of art and design. Establishing the MIAMI Shoe Museum was a culmination of these beliefs—demonstrating how art can preserve cultural heritage and inspire future generations. My philosophy has evolved from focusing on traditional artistic expression to a broader, more inclusive perspective that embraces innovation, education, and sustainability. Each step in my career has been a building block in developing a dynamic approach that seeks to challenge, educate, and inspire through art.
You’ve worked in several areas, such as fashion design and journalism. How does this experience influence your creative process?
My career spanning fashion design, journalism, and visual arts has profoundly influenced my creative process, instilling a multidimensional approach that integrates various forms of expression and communication. As a fashion designer, I learned the art of storytelling through materials and garments, focusing on how each piece conveys a narrative and evokes emotions. This design aspect has helped me think deeply about the user experience and the messages my work communicates. Journalism has sharpened my ability to research, observe, and document the world around me, skills that are crucial in conceptualizing and contextualizing my art. It taught me to be curious and thorough, ensuring that every creative decision is well-informed and purposeful. Additionally, my extensive background in art education allows me to incorporate pedagogical elements into my work, making it accessible and educational. This experience has cultivated my ability to engage audiences, inviting viewers to observe, interact with, and learn from the art. These disciplines have fostered a holistic creative process where each project amalgamates aesthetic beauty, meaningful content, and educational value. This approach reflects my artistic philosophy and continually pushes me to explore new boundaries and possibilities within the art and design world.
You are someone who takes great care in ensuring that your art and designs are always level A graded when it comes to sustainability. Can you tell us how the green mindset became so important for you?
My commitment to sustainability stems from a deep-seated belief in the responsibility of artists and designers to foster a healthier planet. This green mindset was catalyzed by my early experiences in Caracas, Venezuela, surrounded by a rich natural landscape and a family dedicated to artistic pursuits that respected and reflected the environment. In 2007, this commitment took a more formal shape when I founded EarthDayMiami, an initiative that marked my entry into sustainable art and design. This venture was driven by my realization of the fashion and art industries’ significant impact on our environment. Witnessing the often-wasteful practices in these fields, I felt compelled to pioneer alternative, eco-friendly approaches. The launch of EcoArtFashion Week™ in 2010 was a pivotal moment. It allowed me to merge my artistic vision with sustainable practices on a global stage. This platform showcased fashion that respects the earth and promoted the idea that sustainability can coexist with luxury and aesthetics. My dedication to a green philosophy has been about adhering to eco-friendly practices and educating others. Through my roles in educational institutions and community programs, I have emphasized the importance of sustainability, teaching the next generation of artists and designers the value of environmental stewardship through creative expression. The green mindset is integral to my work because it aligns with my belief that art and fashion are not just about creating beauty but also about contributing positively to the world.
Could you share the story behind the creation of the MIAMI Shoe Museum? How big do you think its impact has been in the design community since opening its doors?
The MIAMI Shoe Museum’s inception, notably its new Research Center, was driven by my deep passion for footwear and its historical significance. Over 17 years, I amassed a collection of nearly 800 historic shoes, recognizing the need to preserve and study these artefacts not just as fashion items but as cultural documents that convey the evolution of design, technology, and society. Established as a virtual resource in 2022, the museum transitioned to include a physical Research Center in downtown Miami this year. This space is dedicated to advancing scholarly research, fostering educational initiatives, and promoting public engagement with the history of footwear. It offers resources for designers, students, and scholars to explore extensive archives and participate in workshops and seminars, enhancing their understanding of design practices. Since opening, the Research Center has significantly influenced the design community by serving as a hub for innovation and education. It has catalyzed new research into sustainable practices within fashion design and encouraged a reevaluation of traditional design narratives, aligning with my commitment to integrating eco-friendly principles in art and design. This initiative expands the museum’s impact and underscores the importance of historical insight in shaping future design trends. The MIAMI Shoe Museum, with its Research Center, is poised to become a pivotal institution in the global design landscape, inspiring new ideas and practices that bridge the past with the future of footwear design.
How have the many collaborations you’ve been part of throughout your career influenced your approach to design and art?
Collaborations have been a cornerstone of my career, profoundly influencing my approach to design and art. Working with diverse teams and institutions such as the Lowe Art Museum, Miami Art Museum (now PAMM), and the Kennedy Center in Washington DC, among others, has broadened my perspective and enriched my creative process. Each collaboration has brought unique insights and challenges, pushing me to innovate and adapt. These experiences have taught me the value of combining different viewpoints and expertise, resulting in more affluent, more impactful designs. Collaborating with private labels like SWAROVSKI and Bloomingdale’s has also honed my ability to blend commercial appeal with artistic integrity, ensuring my work resonates with a broad audience while maintaining its unique essence.
Your career must have given you many good stories and projects that make you the perfect guest at any dinner. Could you tell us about something special you still think about to this day?
One project that stands out and inspires me is the creation of the MIAMI Shoe Museum (MSM) in 2022. This initiative began as a passion for collecting historical shoes in 2010, which grew into an extensive collection of nearly 800 pairs from designers worldwide. The idea was to create a virtual museum before building the main facility that showcases this collection and serves as a rich historical research and education resource. In July 2024, the MSM inaugurated its Research Center in downtown Miami, which marked a significant milestone. The MSM Research Center is dedicated to conserving, researching, and educating the public about footwear’s artistic and cultural heritage. This space allows visitors to explore the evolution of shoe design, understand its historical context, and appreciate the craftsmanship involved. The journey of bringing the MIAMI Shoe Museum to life has been enriching. It reflects my commitment to preserving history and my passion for art and design. This project is a testament to the power of combining personal interests with professional expertise to create an incredible project that can educate and inspire future generations. Whenever I am in the MSM Research Center or interact with its visitors, I am reminded of the impact art and history can have on our understanding of culture and society.
As a jury member for the Global Footwear Awards, what do you prioritize when evaluating designs, and what advice would you give to aspiring designers?
As a jury member for the Global Footwear Awards, I prioritize innovation, functionality, and sustainability in designs. Innovation is crucial as it demonstrates the designer’s ability to push boundaries and offer fresh perspectives. Functionality ensures that the design is visually appealing but also practical and comfortable for everyday use. Sustainability is increasingly important today, and I look for designs incorporating eco-friendly materials and practices. For aspiring designers, stay true to your vision while remaining open to feedback and new ideas. Embrace technology and sustainability in your designs, as these elements are becoming essential in the fashion industry. Don’t be afraid to experiment and take risks, as innovation often comes from stepping outside your comfort zone. Lastly, always keep the end-user in mind, ensuring that your designs are striking but also functional and meaningful.
What do you want to see happening in the future, both for you and for the design community?
In the future, I hope to see continued integration of technology and sustainability in the design community. These elements are crucial for addressing our environmental challenges and driving innovation in the industry. I aim to expand the reach and impact of the MIAMI Shoe Museum and its Research Center, fostering a deeper understanding and appreciation of footwear’s cultural and artistic significance. I also aspire to continue inspiring and educating the next generation of artists and designers. By sharing my passion for art and design, I encourage others to explore new possibilities and contribute to a more sustainable and innovative future.
In this exclusive interview, Oronzo De Matteis shares his journey from his early days in Germany to becoming a renowned figure in luxury footwear design. We delve into his experiences, design philosophy, and the influence of both German and Italian cultures on his creative aesthetic. As a jury member for the Global Footwear Awards, Oronzo offers invaluable insights and advice for aspiring designers while reflecting on his contributions to the ever-evolving world of fashion.
Join us as we uncover the creative process behind his work and gain insights into his unique approach to design.
Can you tell us about your background and professional training?
I was born in Rheine, Germany, and grew up near Düsseldorf, a key hub of German romanticism known for hosting international trade fairs, including the GDS International Event for Shoes. In 2000, I relocated to San Mauro Pascoli, Italy, the epicentre of luxury footwear. My training was through CERCAL (Shoe Academy), where I pursued High International Training in “Technical Industrializer Designer/Modeler of Luxury Footwear.” I earned a Diploma in the Merceological Study of Leather and Luxury Footwear Components. I also spent three years working with Sergio Rossi, who later joined the Gucci Group.
From 2004 to 2007, I launched my brand under the “OROORO” trademark, serving as CEO, Founder, and Creative Director. In 2005-2006, I worked with Bruno Magli Shoes, where I gained experience in style and manual techniques, overseeing the entire shoe-making process. After moving to Bologna, I frequently travelled between San Mauro Pascoli, Rome, Milan, and Florence. I briefly worked with Baldinini but remained focused on developing my brand.
In 2009, I became involved with Alta Roma Alta Moda, showcasing my work on Italian high fashion runways alongside top names in fashion for over 13 years. In 2012, I was honoured as Master of Art by the Chamber of Fashion, leading to teaching opportunities and workshops at Fashion Academies. My work has been featured in magazines such as Vogue Italia and House Couture, and I’ve been dubbed the “designer of the Divas” for my timeless, regal shoes. After fashion catwalks, I ventured into cinema, designing shoes for various films and TV productions. In 2013, I partnered with AltaRoma AltaModa and Wedding World fashion shows. Notable collections include Gold Edition Limited, Desiderium, Timeless Endless Edition, Luxury Dream of Queen, and Positive Sneakers.
How did design play such an important role in your life, what is fashion for you?
I’ve always been resistant to following trends and prefer simplicity, which I see as synonymous with beauty—so much so that I’ve made it one of my guiding principles. I value elegance and refinement, focusing on quality, comfort, and design, while also being committed to sustainability by exploring non-animal materials, such as those derived from fruit molecules. Fashion is integral to my life; it comes naturally to me and aligns with my core values and principles, reflecting both the heritage and land that influence my creations.
Where has it taken you over the years, have you ever thought of giving up during your journey?
I’ve reached the level I aspired to, becoming a notable fashion personality, but I don’t see myself as having arrived—I remain grounded and accustomed to hard work. The career is challenging, and staying relevant in fashion and cinema requires continuous effort. I have considered giving up many times, but each time, the desire to continue drives me forward, confirming that this is the right path for me.
What are the most important aspects that OROORO wants to convey to its consumers?
OroOro is recognized for its elegant, feminine, and refined creations, with a distinctive Italian style and design appreciated in European and international fashion circles. Our collections are known for their originality, elegance, and attention to detail, offering high-end fashion footwear that combines style, quality, and comfort. Each piece is crafted from fine leather and eco-sustainable materials, embellished with Swarovski stones. The OROORO style is encapsulated in three letters: E-Q-C—Elegance, Quality, and Comfort.
What is, in your opinion, your design philosophy? How has this philosophy evolved over the years?
My philosophy revolves around luxury and beauty, aiming to continuously surprise and stay updated. I keep an eye on emerging trends and capture them ahead of time. This requires creativity and intuition, honed through experience and a commitment to staying relevant. Over time, my philosophy has remained focused on attention to detail and respect for every project, whether for my own brand or others. The use of AI and graphics software has enhanced my creative process, and I strive to adapt and innovate based on the current era.
What is meant by the term: FASHION?
“FASHION” represents the societal appearance reflecting current tastes, particularly in luxury and elegance. It encompasses articles and accessories for women’s clothing that embody both luxury and sophistication. Recent developments have positioned fashion strongly in global markets, supported by technological and industrial advancements in our country.
Which brands have you interacted with and what are your latest collaborations?
I’ve collaborated with renowned luxury brands such as Sergio Rossi, Gucci Group, Bruno Magli, and Baldinini, as well as working with brands like Alexander McQueen and Yves Saint Laurent. I later launched my own brand, OROORO BRAND LUXURY.
Having experienced both German and Italian culture, how have these different cultures influenced your design aesthetic and your professional approach?
Growing up in Düsseldorf, a city known for its romanticism, greatly influenced my design aesthetic, instilling a sense of beauty and romanticism in my work. The colourful houses and the vibrant German culture contributed to my sense of aesthetics and taste. Alongside this, German culture imparted a rebellious spirit and openness to diverse cultures, enriching my curiosity and adaptability.
Moving to Italy, I was immersed in the baroque beauty of Salento and the local traditions, which have deeply inspired my designs. The Italian culture of hospitality and simplicity continues to influence my creative process, transforming sensory experiences into artistic expressions.
In your opinion, what are the key elements that define luxury footwear and how do you integrate these elements into your designs?
Research and shape study are crucial to defining the character of footwear. I focus on refined, delicate lines, paying meticulous attention to every detail. The choice of materials, such as soft leathers and customized accessories, is essential to achieving a superior quality. My goal is to create a shoe that seamlessly complements the wearer. The integration of customized heels and precious stones adds the final touch, enhancing the overall design.
Could you share a particularly memorable experience of your work that you still think about today?
One memorable moment was my first Italian Haute Couture event, where my creations graced the runway, highlighted by the accessories I designed. The reaction from the audience, including my proud parents, was incredibly rewarding. Seeing my designs celebrated and appreciated was a profound and fulfilling experience.
Can you share a case in which a design did not go as planned? What did you learn from that experience?
A recent challenge occurred when the pandemic disrupted our plans for a high-end collection. Despite meticulous preparation, the pandemic’s impact on global supply chains and markets affected our expectations. This experience taught me not to take anything for granted and to adapt to unforeseen circumstances. I learned to focus on creating more comfortable designs, such as Sneakers and Bags while maintaining a belief in the enduring value of luxury. The key is to keep moving forward and never stop pursuing one’s goals.
As a member of the jury for the Global Footwear Awards, what do you give priority to when evaluating designs?
I focus on the initial impact and the emotional response conveyed by the design. My method involves viewing all projects in-depth and reflecting on them over time to identify those that evoke strong feelings. I prioritize originality, creativity, and dedication, paying close attention to innovative and futuristic projects. I encourage young designers to seek guidance from experienced craftsmen and manufacturers to refine their ideas.
What advice would you give to aspiring designers who admire you?
Dreams require effort and persistence. Shortcuts can lead to losing sight of your original vision. Stay true to your dream, and remember that talent will eventually find its moment. Don’t be discouraged by obstacles; they are part of the journey to success.
What do you envision for the future, both for yourself and for the design community in general?
I aim to continue creating “Shoes and Bags” with positivity and determination, fulfilling dreams and exploring new opportunities. I am open to contributing to a major luxury fashion house and remain committed to promoting Italian excellence. For the design community, I encourage curiosity, creativity, and resilience. Embrace technical aspects and let your creativity guide you, always striving to improve and innovate.
When we discuss designing products, it’s crucial to recognize the significant role that footwear plays, similar to carefully crafted accessories or innovative gadgets. Fashion mavens know it’s the shoes, handbag, belt, and hat that make the outfit. But what matters as much as a great look? Super performance. How these pieces work on the body makes a huge difference to how the wearer walks, runs, moves, feels, and lives.
For those interested in creating sustainable, inventive, and high-quality products, D5 has compiled a guide for individuals aspiring to see their designs embraced worldwide.
Creativity is all that matters in most of the schools we researched, but their technical curricula are also top-notch. From staff comprised of industry leaders to the latest technologies, from workshops to traditional craftsmanship, you are sure to find your perfect academic match below.
TheUniversity of Arts London (UAL) is one of the most prestigious universities in the design world, known for its complete design programmes that range from fashion to furniture – and footwear design, of course. Its London College of Fashion encompasses a wide range of courses focused on craftsmanship, such as bags, artefacts, and accessory design, all part of its Craft Programme.
This Footwear Master’s Level course is part of UAL’s Craft Programme and is considered one of the most comprehensive out there. It understands footwear design as any design for the lower extremities, so its teaching and technical approach are suitable for any kind of footwear style. Through this Master’s, students are introduced to various industries, brands, and educational institutions, which gets them ready for the future as they learn all there is about research, networks, and the notions of shoe design.
This program nurtures your personal design vision while teaching you the skills you need to create marketable products that consumers crave. With close ties to the industry — part of the multibillion-dollar global fashion system — we connect you with a wide range of networking and career opportunities. You’ll learn to create footwear, handbags, and small leather goods from concept to finished product, while exploring technology, advanced materials, and sustainability.
Footwear and Accessories Design BFA offers advanced, hands-on study of design, incorporating nontraditional and sustainable materials along with traditional ones. You’ll visit prominent showrooms, design studios, and production sites in the fashion and design capital of the world. A required internship provides industry experience and you’ll graduate with a professional-quality portfolio.
The Royal Melbourne Institute of Technology (RMIT) is well respected among the academic community as one of the best in the fields of art, design, engineering, and architecture, among many (many) others. Their Fashion and Textiles courses help shape the world of design by educating the designers of the future, so it’s no wonder we decided to include their Custom-Made Footwear Certificate here.
This certificate is equivalent to 12 months in a BA, so it is the perfect choice for people who either want to further their design knowledge or those who don’t feel like spending 3 years studying but still want to learn all the skills they need to make it big in the design world. In this course, you’ll learn how to design and produce your own footwear, learning all the skills necessary to work in every stage of the construction process – design, cutting, and sewing.
The University of Northampton (UON) is one of the youngest universities in the UK, however, it is already shaking the waters through its unique approach to education. Its main goal is to cause positive social impact in communities through its graduates.
Their BA Honours in Fashion, Textiles, Footwear, and Accessories offers quite a comprehensive array of subjects where the students are given the chance to upgrade their previous knowledge in design. For this reason, we advise you to already have a BA before applying, since not only would you find the course more enriching, but it would also be better for your CV and education overall. Through specialist workshops with expert staff and traditional and digital technologies, you are sure to learn all there is to the footwear industry while also exploring your own passions.
De Montfort University has been ranked as one of the best fashion schools in the world multiple times due to their innovative approaches to education. With a long history and major partnerships, it’s no wonder it is still one of the most sought-after universities for fashion designers worldwide.
As one of the oldest available courses in the footwear and, especially, cordwainer and pattenmaker industries (more than 100 years), their BA Honours in Footwear Design is definitely a strong choice for designers worldwide. With a very practical programme, students will be able to learn hands-on while receiving the advice of industry professionals and big brands, receiving not only invaluable insights on how the industry works but also creating a strong network for their future. . From drawing to illustration, biomechanics to prototyping, you’ll learn all the skills necessary to share your designs with the world.
At Parsons School of DesignShoe Construction elective course aspiring designers will immerse themselves in the intricate world of shoe design and craftsmanship. From stitching to sole-making, students will craft their first prototypes, paving the way for future footwear masterpieces.
In this hands-on journey, expect to stretch your creative muscles and build a sturdy foundation in both design principles and technical know-how. While no prior shoe-making experience is required, a basic understanding of patternmaking is recommended.
We couldn’t miss the Savannah College of Art and Design (SCAD) on our list, as so many of our interviewees have passed through its doors. This prestigious university offers more degrees and specialisations in art and design than any other university in the world, which makes their courses highly complete and the student life fun and diverse.
Their M.F.A. in Sneaker Design promises to teach everything from prototype to production, from marketing to merchandising, and from design culture to global distribution. With this masters degree, the graduates have the tools needed to either start their very own footwear brand or join a major company. As no detail is missed, you are sure to learn more about your passion for shoe design while learning the niches and mainstreams of the industry.
Arsutoria has been training shoe and bag designers in Milan, Italy, since 1947, connecting students with industry leaders and giving them all the tools they need to become one. As the name of the course states, this is a one-year course, however, don’t get scared by the name since it is one of the most complete out there – normally, short is concise, which is probably the best when you want to let your creativity have full reign.
In this one year shoe design course, you’ll learn about traditional artisanal techniques, digital tools, and design culture, all of which will help you figure out what works best for your particular vision. In the first 10 weeks, you’ll learn how to design a shoe, both by hand and digitally. Next, you’ll learn how to conceive prototypes for several types of shoes for a total of five intense weeks. Afterwards, you’ll be able to work on one of your early designs for five weeks, finishing everything up with an eight-week intensive class on 3D design softwares – the whole package!
Accademia del Lusso is located right in one of the most exclusive fashion neighbourhoods in Milan, providing, therefore, much more than just a stellar education. Here, the students are introduced to the industry early on, are put into small classes so the teachers can get to know them individually, and are allowed to completely personalise the course contents. The intent is for students to discover what they love and to feel connected to their dream while always being pushed by the Accademia del Lusso to turn passion into a profession.
The Shoes & Accessories Design course lasts an intense one year and provides students with the skills, knowledge, and expertise required to work for major brands worldwide. From trend research to colour research, from pattern making to branding, students are introduced to the “ins and outs”, graduating prepared to face any challenges the fashion industry might pose them with.
The Accademia Riaci is located in Florence, Italy, the capital of Renaissance art, and has been open since 1983. Its founder, Maestro Raymond Riaci, wanted to create a school where students could drink from the creative genius of the best Italian artists and learn the irreplaceable techniques that have been around for centuries. Now a vibrant institution with a student body from over 50 countries, the Accademia inspires people from the many fields of art: design, crafts, languages, and more.
In their one-year Shoe Design course, students will create a collection of their own, where they can make all of the creative and logistical decisions. From learning how to research all the information needed to launch a collection to studying colour theory, from learning about market trends and the uniqueness of every material, students are expected to follow their free ideas and, eventually, learn everything needed to start working as professionals.
Photo credit: Accademia Riaci – International School of Arts, Design, Cooking, and Italian Language in Florence, Italy
Yet another Italian design school, the Italian Fashion and Design Academy (IFDA) is located in the heart of Milan and is recognised internationally for its courses and masters in the fashion and design spheres. Here, students mingle with industry-leading companies and professionals, combining this unique advantage with classes taught by some of the best professors out there.
IFDA’s Shoe Design course not only teaches students how to create any type of shoe they desire, it also allows students to attend workshops and seminars with prestigious professionals who can give them all the tips they need to enter and succeed in the footwear design industry – plus, a little network never hurts anybody.
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