Meet Robbie Fuller, a self-professed sneakerhead. With a degree in industrial design and extensive experience at Converse, Adidas, ANTA, and FILA, Robbie Fuller holds over 60 patents and has made a significant impact on the sporting goods industry. His design philosophy centres on bridging brand and consumer needs, balancing cost with vision, and driving innovation. Ranked among the most influential figures in the industry by Complex magazine, he has spearheaded groundbreaking projects like the Adidas Crazylight, the lightest basketball shoe of its time.
As a Global Footwear Award jury, Robbie brings his wealth of experience and passion for innovation, always seeking out iconic and daring designs. Looking to the future, he envisions AI and other technologies transforming the design process, enhancing creativity and efficiency.
In this interview, we delve into Robbie’s inspiring journey from North Carolina to global recognition, his innovative design philosophy, and his impactful work with industry-leading brands.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
My journey started in North Carolina, in the southeast of the US. I was fortunate to live only a few miles from the first ever Michael Jordan store where they gave out key chains with small sketched shoes at the grand opening in the mid 80s. This introduced my friends and I to the idea that shoe design is a real career and could be a great future. From there I was tipped off by a Converse designer ( long story) that industrial design was the degree to get. After getting the degree in 2000, several brands were hiring. I went with my Adidas offer! This choice led me to the opportunity to live in Germany. That choice led to years of development trips to China, which enabled me to be willing to accept a role with ANTA in China, and that led to the ability to travel all over the world expanding their business. So at this point, this career has taken me to more than 30 countries, it’s enabled me to hang out with world class athletes and creatives, and ultimately give me a platform to play a role in shaping culture in the sporting goods industry.
What would you say is your personal design philosophy? How has this philosophy evolved throughout the years?
Good question, I would say my philosophy is that I’m always trying to be a “BRIDGE” between brand and consumer, between cost and vision, and between needs and wants. I strive to find HARMONY in design. Just like great music, there needs to be a hierarchy. Something must be the lead, then other things need to support the lead. To this day, this philosophy still delivers results.
With more than 60 patents to your name, innovation and creativity clearly play a huge role in your work. Can you walk us through the process of developing a project?
They’re all different. Some projects break new ground which requires a certain process, and others reinvent an existing idea which requires a deep understanding of the DNA of the previous model and its shortcomings so that you know what to improve on. For me, I just want to know the goal and then overachieve on it. There’s a great quote that says, “Your direction is more important than your speed, many designers are going the wrong way fast”. So, the best process starts with a clear understanding of the goal. Then after that, give it all you’ve got!
Complex magazine ranked you as high as the 22nd most influential person in sporting goods at a point during your career, what does this recognition mean to you? How do you keep pushing through in such a competitive industry?
It was an honour. I think you have to be humble about it. If I wasn’t allocated such high-profile projects where I got to work with great partners and be inspired by world class athletes, who knows what the outcomes and notoriety would have been. From my experience in this industry, it’s nearly impossible to guarantee success. You just have to do great stuff and hope that “luck” happens. I always mention the amazing coincidence that the fastest human of all time’s name is BOLT. That’s unbelievable! So as I say, just stay focused, work hard, and do your best and you will put yourself in a position for recognition and accolades to find you.
Having worked with iconic brands like Converse, Adidas, and now Anta Sports, you’ve been part of numerous groundbreaking projects. Could you share a particularly memorable experience from your work that you still think about to this day?
As you mentioned I’ve been a part of several projects, each with their unique circumstances, deliverables, etc. I think the most memorable ones are the ones that do something “ first”. For example, the Adidas Crazylight project had the goal to be the lightest basketball shoe ever at under 10 oz. We achieved the goal but only by having the innovation team set such an outlandish goal for itself where they were pushed to invent several new lightweight crafts that, in turn, enabled the team and I to achieve the goal of getting the concept to the athlete at an attainable price! So, to this day I ask myself, is the target wild enough to push the team and I to our limits of creativity? If so great, if not then rethink the dream!
How do you see the role of sustainability evolving in sneaker design and production, and what steps are you taking to promote sustainable practices?
I see sustainability really as a push towards having designers truly understand the full process of “making”. The responsibilities of it, the power you yield when you create a vision and ask others to help you realize it. As you better understand the “ask” you will undoubtedly begin making better decisions. You will also alter how you measure success, and what decisions you make, and ultimately take you down a path of creating more sustainable products. As for myself, over my career, I’ve been a part of projects and initiatives where we used renewable based materials, adjusted patterns for better yields, and also reduced processes to simplify the project’s downstream effects. There are several projects on the horizon I’m involved with that will have breakthroughs in sustainability for product, process, retail and beyond!
As a jury member for the Global Footwear Awards, what do you prioritise when evaluating designs? What advice would you give to aspiring designers?
I’m always looking for an icon. Something memorable, simplified, and focused. And secondly, and just as important, I’m looking to see how unique the icon is. Is it “ on trend” or is it setting a new standard? I also look for emotion in the design. Is it perfect but heartless, or is it slightly flawed but daring? I’ll take daring any day of the week!
What do you envision for the future, both for yourself and for the broader design community?
For the design community, I see AI and other tools blending into designers’ work processes, igniting new ideas, and unintentionally sparking new creative combinations, and we will see efficiencies in “making” like never before. For myself, I too am embracing these new tools, and doing my best to blend them with my real world experiences, with new cultures’ wants/needs and as always trying to be the best designer and creator I can be.
We are delighted to feature Luis Valenzuela, a distinguished member of the Global Footwear Awards. Luis Valenzuela, a trailblazer in the design and art community, has dedicated his career to merging creativity with sustainability. With a rich artistic heritage and over three decades of experience, Luis has made significant strides in fashion, art education, and eco-friendly practices.
From founding the MIAMI Shoe Museum to launching the world’s first EcoArtFashion Week™, his work continues to inspire and shape the future of design. In this exclusive interview with the Global Footwear Awards, Luis shares insights into his journey, philosophy, and vision for the future of the design industry.
In this interview, we explore Luis Valenzuela’s remarkable journey from his artistic roots in Venezuela to becoming a pioneering force in sustainable design. We discuss his innovative projects, including the MIAMI Shoe Museum, his philosophy on art and education, and his impact on the design community. Luis also shares his insights as a jury member for the Global Footwear Awards, offering advice to aspiring designers and reflecting on the future of the industry.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
My journey in the design and art community began in Caracas, Venezuela, where I was born into a family with a rich artistic tradition spanning four generations. Throughout my career, I have embraced diverse roles, including Master Teaching Artist, Visual Artist, Fashion Designer, and Journalist, rooted in a deep commitment to Art and Design Education. My path led me to pioneer sustainable practices in the arts, founding EarthDayMiami in 2007 and launching the world’s first EcoArtFashion Week™ in 2010, which was later reimagined as The Art of Fashion Show™, emphasizing fashion as a form of enduring art. In 2016, I founded The Creators Lab in Wynwood, Miami, a New Media Art research center dedicated to exploring the intersection of art, design, and technology. With over three decades of teaching experience, I have fostered student creativity through roles with institutions like Arts for Learning Miami Chapter and as Director of Education at the Coral Gables Museum and Florida Grand Opera. In 2022, after 17 years of collecting historical footwear, I established the MIAMI Shoe Museum, showcasing a collection of over 800 historical shoes to educate and inspire through the lens of footwear design history. My career reflects a profound dedication to advancing art education and embracing innovative design inspired by history.
What would you say is your personal artistic philosophy? How has it evolved throughout the years?
My artistic philosophy is deeply rooted in the belief that art and design are not merely forms of expression but are pivotal educational tools that bridge historical and contemporary perspectives. Initially influenced by my family’s four-generation legacy in the arts, I’ve always valued the transformative power of creativity. As my career progressed, primarily through my experiences teaching and directing educational programs at major institutions, I refined my approach to emphasize the academic impact of art and design. Establishing the MIAMI Shoe Museum was a culmination of these beliefs—demonstrating how art can preserve cultural heritage and inspire future generations. My philosophy has evolved from focusing on traditional artistic expression to a broader, more inclusive perspective that embraces innovation, education, and sustainability. Each step in my career has been a building block in developing a dynamic approach that seeks to challenge, educate, and inspire through art.
You’ve worked in several areas, such as fashion design and journalism. How does this experience influence your creative process?
My career spanning fashion design, journalism, and visual arts has profoundly influenced my creative process, instilling a multidimensional approach that integrates various forms of expression and communication. As a fashion designer, I learned the art of storytelling through materials and garments, focusing on how each piece conveys a narrative and evokes emotions. This design aspect has helped me think deeply about the user experience and the messages my work communicates. Journalism has sharpened my ability to research, observe, and document the world around me, skills that are crucial in conceptualizing and contextualizing my art. It taught me to be curious and thorough, ensuring that every creative decision is well-informed and purposeful. Additionally, my extensive background in art education allows me to incorporate pedagogical elements into my work, making it accessible and educational. This experience has cultivated my ability to engage audiences, inviting viewers to observe, interact with, and learn from the art. These disciplines have fostered a holistic creative process where each project amalgamates aesthetic beauty, meaningful content, and educational value. This approach reflects my artistic philosophy and continually pushes me to explore new boundaries and possibilities within the art and design world.
You are someone who takes great care in ensuring that your art and designs are always level A graded when it comes to sustainability. Can you tell us how the green mindset became so important for you?
My commitment to sustainability stems from a deep-seated belief in the responsibility of artists and designers to foster a healthier planet. This green mindset was catalyzed by my early experiences in Caracas, Venezuela, surrounded by a rich natural landscape and a family dedicated to artistic pursuits that respected and reflected the environment. In 2007, this commitment took a more formal shape when I founded EarthDayMiami, an initiative that marked my entry into sustainable art and design. This venture was driven by my realization of the fashion and art industries’ significant impact on our environment. Witnessing the often-wasteful practices in these fields, I felt compelled to pioneer alternative, eco-friendly approaches. The launch of EcoArtFashion Week™ in 2010 was a pivotal moment. It allowed me to merge my artistic vision with sustainable practices on a global stage. This platform showcased fashion that respects the earth and promoted the idea that sustainability can coexist with luxury and aesthetics. My dedication to a green philosophy has been about adhering to eco-friendly practices and educating others. Through my roles in educational institutions and community programs, I have emphasized the importance of sustainability, teaching the next generation of artists and designers the value of environmental stewardship through creative expression. The green mindset is integral to my work because it aligns with my belief that art and fashion are not just about creating beauty but also about contributing positively to the world.
Could you share the story behind the creation of the MIAMI Shoe Museum? How big do you think its impact has been in the design community since opening its doors?
The MIAMI Shoe Museum’s inception, particularly the establishment of its new Research Center, was born from a deep personal passion for footwear and its historical relevance. Over 17 years, I gathered nearly 900 historic shoes, recognizing the need to preserve these artefacts not just as fashion items but as cultural markers reflecting the evolution of design, technology, and society.
What began as a virtual museum in 2022 became a physical Research Center in downtown Miami in 2024. It is a space dedicated to research, educational programming, and public engagement with footwear heritage. The center provides designers, students, and scholars access to rich archives and immersive programming that enhances understanding of past and present design practices.
Since its opening, the MIAMI Shoe Museum Research Center has had a measurable and meaningful impact on the design community. It has sparked new academic and creative investigations, inspired more sustainable approaches to design, and created a collaborative environment where history informs innovation.
The MIAMI Shoe Museum is a pivotal institution in the global design landscape. It inspires new ideas and practices that bridge the past with the future of footwear design. It demonstrates how cultural preservation and innovation can go hand in hand.
How have the many collaborations you’ve been part of throughout your career influenced your approach to design and art?
Collaborations have been a cornerstone of my career, profoundly influencing my approach to design and art. Working with diverse teams and institutions such as the Lowe Art Museum, Miami Art Museum (now PAMM), and the Kennedy Center in Washington DC, among others, has broadened my perspective and enriched my creative process. Each collaboration has brought unique insights and challenges, pushing me to innovate and adapt. These experiences have taught me the value of combining different viewpoints and expertise, resulting in more affluent, more impactful designs. Collaborating with private labels like SWAROVSKI and Bloomingdale’s has also honed my ability to blend commercial appeal with artistic integrity, ensuring my work resonates with a broad audience while maintaining its unique essence.
Your career must have given you many good stories and projects that make you the perfect guest at any dinner. Could you tell us about something special you still think about to this day?
One project that stands out and inspires me is the creation of the MIAMI Shoe Museum (MSM) in 2022. This initiative began as a passion for collecting historical shoes in 2010, which grew into an extensive collection of nearly 800 pairs from designers worldwide. The idea was to create a virtual museum before building the main facility that showcases this collection and serves as a rich historical research and education resource. In July 2024, the MSM inaugurated its Research Center in downtown Miami, which marked a significant milestone. The MSM Research Center is dedicated to conserving, researching, and educating the public about footwear’s artistic and cultural heritage. This space allows visitors to explore the evolution of shoe design, understand its historical context, and appreciate the craftsmanship involved. The journey of bringing the MIAMI Shoe Museum to life has been enriching. It reflects my commitment to preserving history and my passion for art and design. This project is a testament to the power of combining personal interests with professional expertise to create an incredible project that can educate and inspire future generations. Whenever I am in the MSM Research Center or interact with its visitors, I am reminded of the impact art and history can have on our understanding of culture and society.
As a jury member for the Global Footwear Awards, what do you prioritize when evaluating designs, and what advice would you give to aspiring designers?
As a jury member for the Global Footwear Awards, I prioritize innovation, functionality, and sustainability in designs. Innovation is crucial as it demonstrates the designer’s ability to push boundaries and offer fresh perspectives. Functionality ensures that the design is visually appealing but also practical and comfortable for everyday use. Sustainability is increasingly important today, and I look for designs incorporating eco-friendly materials and practices. For aspiring designers, stay true to your vision while remaining open to feedback and new ideas. Embrace technology and sustainability in your designs, as these elements are becoming essential in the fashion industry. Don’t be afraid to experiment and take risks, as innovation often comes from stepping outside your comfort zone. Lastly, always keep the end-user in mind, ensuring that your designs are striking but also functional and meaningful.
What do you want to see happening in the future, both for you and for the design community?
In the future, I hope to see continued integration of technology and sustainability in the design community. These elements are crucial for addressing our environmental challenges and driving innovation in the industry. I aim to expand the reach and impact of the MIAMI Shoe Museum and its Research Center, fostering a deeper understanding and appreciation of footwear’s cultural and artistic significance. I also aspire to continue inspiring and educating the next generation of artists and designers. By sharing my passion for art and design, I encourage others to explore new possibilities and contribute to a more sustainable and innovative future.
In this exclusive interview, Oronzo De Matteis shares his journey from his early days in Germany to becoming a renowned figure in luxury footwear design. We delve into his experiences, design philosophy, and the influence of both German and Italian cultures on his creative aesthetic. As a jury member for the Global Footwear Awards, Oronzo offers invaluable insights and advice for aspiring designers while reflecting on his contributions to the ever-evolving world of fashion.
Join us as we uncover the creative process behind his work and gain insights into his unique approach to design.
Can you tell us about your background and professional training?
I was born in Rheine, Germany, and grew up near Düsseldorf, a key hub of German romanticism known for hosting international trade fairs, including the GDS International Event for Shoes. In 2000, I relocated to San Mauro Pascoli, Italy, the epicentre of luxury footwear. My training was through CERCAL (Shoe Academy), where I pursued High International Training in “Technical Industrializer Designer/Modeler of Luxury Footwear.” I earned a Diploma in the Merceological Study of Leather and Luxury Footwear Components. I also spent three years working with Sergio Rossi, who later joined the Gucci Group.
From 2004 to 2007, I launched my brand under the “OROORO” trademark, serving as CEO, Founder, and Creative Director. In 2005-2006, I worked with Bruno Magli Shoes, where I gained experience in style and manual techniques, overseeing the entire shoe-making process. After moving to Bologna, I frequently travelled between San Mauro Pascoli, Rome, Milan, and Florence. I briefly worked with Baldinini but remained focused on developing my brand.
In 2009, I became involved with Alta Roma Alta Moda, showcasing my work on Italian high fashion runways alongside top names in fashion for over 13 years. In 2012, I was honoured as Master of Art by the Chamber of Fashion, leading to teaching opportunities and workshops at Fashion Academies. My work has been featured in magazines such as Vogue Italia and House Couture, and I’ve been dubbed the “designer of the Divas” for my timeless, regal shoes. After fashion catwalks, I ventured into cinema, designing shoes for various films and TV productions. In 2013, I partnered with AltaRoma AltaModa and Wedding World fashion shows. Notable collections include Gold Edition Limited, Desiderium, Timeless Endless Edition, Luxury Dream of Queen, and Positive Sneakers.
How did design play such an important role in your life, what is fashion for you?
I’ve always been resistant to following trends and prefer simplicity, which I see as synonymous with beauty—so much so that I’ve made it one of my guiding principles. I value elegance and refinement, focusing on quality, comfort, and design, while also being committed to sustainability by exploring non-animal materials, such as those derived from fruit molecules. Fashion is integral to my life; it comes naturally to me and aligns with my core values and principles, reflecting both the heritage and land that influence my creations.
Where has it taken you over the years, have you ever thought of giving up during your journey?
I’ve reached the level I aspired to, becoming a notable fashion personality, but I don’t see myself as having arrived—I remain grounded and accustomed to hard work. The career is challenging, and staying relevant in fashion and cinema requires continuous effort. I have considered giving up many times, but each time, the desire to continue drives me forward, confirming that this is the right path for me.
What are the most important aspects that OROORO wants to convey to its consumers?
OroOro is recognized for its elegant, feminine, and refined creations, with a distinctive Italian style and design appreciated in European and international fashion circles. Our collections are known for their originality, elegance, and attention to detail, offering high-end fashion footwear that combines style, quality, and comfort. Each piece is crafted from fine leather and eco-sustainable materials, embellished with Swarovski stones. The OROORO style is encapsulated in three letters: E-Q-C—Elegance, Quality, and Comfort.
What is, in your opinion, your design philosophy? How has this philosophy evolved over the years?
My philosophy revolves around luxury and beauty, aiming to continuously surprise and stay updated. I keep an eye on emerging trends and capture them ahead of time. This requires creativity and intuition, honed through experience and a commitment to staying relevant. Over time, my philosophy has remained focused on attention to detail and respect for every project, whether for my own brand or others. The use of AI and graphics software has enhanced my creative process, and I strive to adapt and innovate based on the current era.
What is meant by the term: FASHION?
“FASHION” represents the societal appearance reflecting current tastes, particularly in luxury and elegance. It encompasses articles and accessories for women’s clothing that embody both luxury and sophistication. Recent developments have positioned fashion strongly in global markets, supported by technological and industrial advancements in our country.
Which brands have you interacted with and what are your latest collaborations?
I’ve collaborated with renowned luxury brands such as Sergio Rossi, Gucci Group, Bruno Magli, and Baldinini, as well as working with brands like Alexander McQueen and Yves Saint Laurent. I later launched my own brand, OROORO BRAND LUXURY.
Having experienced both German and Italian culture, how have these different cultures influenced your design aesthetic and your professional approach?
Growing up in Düsseldorf, a city known for its romanticism, greatly influenced my design aesthetic, instilling a sense of beauty and romanticism in my work. The colourful houses and the vibrant German culture contributed to my sense of aesthetics and taste. Alongside this, German culture imparted a rebellious spirit and openness to diverse cultures, enriching my curiosity and adaptability.
Moving to Italy, I was immersed in the baroque beauty of Salento and the local traditions, which have deeply inspired my designs. The Italian culture of hospitality and simplicity continues to influence my creative process, transforming sensory experiences into artistic expressions.
In your opinion, what are the key elements that define luxury footwear and how do you integrate these elements into your designs?
Research and shape study are crucial to defining the character of footwear. I focus on refined, delicate lines, paying meticulous attention to every detail. The choice of materials, such as soft leathers and customized accessories, is essential to achieving a superior quality. My goal is to create a shoe that seamlessly complements the wearer. The integration of customized heels and precious stones adds the final touch, enhancing the overall design.
Could you share a particularly memorable experience of your work that you still think about today?
One memorable moment was my first Italian Haute Couture event, where my creations graced the runway, highlighted by the accessories I designed. The reaction from the audience, including my proud parents, was incredibly rewarding. Seeing my designs celebrated and appreciated was a profound and fulfilling experience.
Can you share a case in which a design did not go as planned? What did you learn from that experience?
A recent challenge occurred when the pandemic disrupted our plans for a high-end collection. Despite meticulous preparation, the pandemic’s impact on global supply chains and markets affected our expectations. This experience taught me not to take anything for granted and to adapt to unforeseen circumstances. I learned to focus on creating more comfortable designs, such as Sneakers and Bags while maintaining a belief in the enduring value of luxury. The key is to keep moving forward and never stop pursuing one’s goals.
As a member of the jury for the Global Footwear Awards, what do you give priority to when evaluating designs?
I focus on the initial impact and the emotional response conveyed by the design. My method involves viewing all projects in-depth and reflecting on them over time to identify those that evoke strong feelings. I prioritize originality, creativity, and dedication, paying close attention to innovative and futuristic projects. I encourage young designers to seek guidance from experienced craftsmen and manufacturers to refine their ideas.
What advice would you give to aspiring designers who admire you?
Dreams require effort and persistence. Shortcuts can lead to losing sight of your original vision. Stay true to your dream, and remember that talent will eventually find its moment. Don’t be discouraged by obstacles; they are part of the journey to success.
What do you envision for the future, both for yourself and for the design community in general?
I aim to continue creating “Shoes and Bags” with positivity and determination, fulfilling dreams and exploring new opportunities. I am open to contributing to a major luxury fashion house and remain committed to promoting Italian excellence. For the design community, I encourage curiosity, creativity, and resilience. Embrace technical aspects and let your creativity guide you, always striving to improve and innovate.
We are delighted to feature Sean Williams, a distinguished member of the Global Footwear Awards. Renowned for his unparalleled expertise and passion for sneakers, Sean has spent over 39 years transforming the design landscape with his unique vision and storytelling prowess. As a mentor and advisor to designers worldwide, Sean has built a reputation for his authentic approach to sneaker culture, focusing on appreciation, education, and elevation.
In this interview, we delve into Williams’s journey, philosophies, the future he envisions for the design community, and his role as a jury member for the Global Footwear Awards.
Can you tell us about your background? How did your journey to become such a prominent figure in the design community begin, and where did it take you over the years?
I’m in a 39+ year love affair with sneakers. That love allows me to see sneakers as a unique story in every box. As a mentor, advisor and counselor of sorts to designers all over the world I’ve become a trusted source for those who seek accurate and authentic storytelling for their design work and/or promotion and marketing plans. To that end, sneakers have taken me to numerous countries around the world to share my expertise in the education space.
What would you say is your personal philosophy? How has this philosophy evolved throughout the years?
I live by these 3 words when it comes to sneakers and sneaker culture, “Appreciate, Educate, Elevate.” It’s my uncompromised way of live when it comes to my work in this industry
You co-created the first-ever sneaker talk show in 2007, what was the inspiration behind this? How did it change the conversation around sneakers within the industry and among the public?
The idea as originally conceived by OSD Co-founder Dee Wells was to give a voice to sneaker lovers around the world using a format that no one had tried yet. Podcasting was new to EVERYONE so it was the perfect vehicle for us. Our show FORCED all the other sneaker sites to grow up and create more mature subject matters around sneakers. It’s our blueprint and narrative that many of the sneaker media sites of today use when talking about the sneaker industry. We’re very rarely given credit for that, but the proof is well documented.
You work as an adviser for global sneaker brands, how do you stay ahead of trends?
My work with brands is very rarely about trends and more along the lines of helping brands tell AUTHENTIC stories about themselves and the products they make.
You’ve curated public art exhibitions that have reached over 10 million people, what do you think makes an art exhibition successful and memorable, particularly in the context of sneaker culture?
Our success in producing over a decade of sneaker exhibitions is tied to the curation and access. What good is telling a great story if it is limited by who has access to it? Our exhibitions achieve the numbers they have because we chose exhibition partners that allow access to massive numbers of people. Not just a select privileged few.
What challenges do you find most common among emerging designers when it comes to understanding the impact of their designs, and how do your Master Courses address these challenges?
Design programs are great, but who is going to teach the creatives that they need to be armed with business acumen? We’re the only ones in the world who teach the business and culture of sneakers. We’re the only ones that teach the lawyer, the scientist or the marketing professional that there’s a fun industry waiting for them RIGHT NOW without having to reinvent themselves. 13 years after we started SOLEcial Studies, and We’re STILL the only ones GLOBALLY that teach that aspect of the business.
Could you share a particularly memorable experience from your work that you still think about to this day?
I would have to say winning my Anthem Award (in early 2024) for my work teaching in Paris in 2023. It was already a memorable experience, but winning the award for teaching “sneakers” to a room full of students from at least 7 different countries in one classroom was great!
As a jury member for the Global Footwear Awards, what do you prioritise when evaluating designs? What advice would you give to aspiring designers?
My evaluation process as a jury member starts with how much of the inspiration the designer shares with us upfront. What problems are they aiming to solve and the design evaluation is going to be based on how well you did that. Making space aged fast and sharp looking things with no real purpose will never impress me.
What do you envision for the future, both for yourself and for the broader design community?
I want to see more people being skilled in using 3D design, AI design tools. Also focusing more on using the technology as tools in the process instead of the tech being the actual “Ghost Designer” of things. As for me, OSD, and the SOLEcial Studies CommUNITY Academy there will be more groundbreaking courses, and we’re going back further into our roots!
The Global Footwear Awards (GFA) is thrilled to announce an exciting new partnership with INDIPROC. This collaboration is designed to empower and support independent and student footwear designers, providing them with invaluable resources and opportunities to advance their careers.
INDIPROC is an international incubator for footwear projects, founded by María del Carmen Maestre. As she explains, “INDIPROC was born out of the need to create a suitable business ecosystem to support and give support to emerging brands that are starting out in the market.” The goal is to create a product that highlights the talent of the designer with the quality of a product Made in Spain.
As part of this partnership, the winner of the Global Footwear Awards in the independent designer category will receive a comprehensive mentorship program valued at €1495, offering them personalized guidance and support. Additionally, finalists and the student designer winner will benefit from a one-hour consultancy session with the INDIPROC team, advising them on the next steps in the footwear industry.
INDIPROC works with a multidisciplinary team prepared to meet the diverse needs of incubatees looking for their niche in the market. From specialized online and on-site education programs for footwear entrepreneurs, to integration into the sector through auxiliary companies in 3D design, marketing, financing, and footwear production, INDIPROC ensures a comprehensive support system for designers. They accompany designers from concept to market, ensuring their success.
Astrid Hebert, Co-Founder of the Global Footwear Awards, expressed her enthusiasm for the partnership: “We are delighted to partner with INDIPROC to provide emerging designers with the tools and mentorship they need to succeed. This collaboration aligns perfectly with our mission to recognize and support outstanding talent in the footwear industry. We believe that together, we can make a significant impact on the careers of many aspiring designers.”
The Global Footwear Awards admires INDIPROC’s commitment to nurturing talent in footwear design and is excited to collaborate on providing a platform for winners to develop and market their collections. This partnership marks a significant step towards fostering innovation and supporting emerging designers in the footwear industry.
For further information, please visit globalfootwearawards.com.
Legendary sneaker figure Sean Williams will deliver an exclusive online course for the GFA Community!
New York City icon Sean Williams, a revered figure in the sneaker world for over 37 years, is set to lead a masterclass for the entire Global Footwear Awards (GFA) community. Williams, who co-created the first-ever sneaker talk show in 2007 and advises global brands while curating public exhibitions seen by millions, brings a wealth of knowledge and experience to the table.
Titled “How Sneakers Redefined Luxury and Status,” this exclusive online program dives deep into the fascinating transformation of sneakers from athletic wear to cultural phenomenon and status symbol. Williams’ focus extends beyond design, exploring the broader cultural impact of sneakers, including usage, evolution, and sustainability.
Prepare to have your perspective challenged! The class will start with an introspective exercise, setting the stage for a thought-provoking exploration of how hip-hop embraced sneakers as a canvas for self-expression, ultimately reshaping street style and even the definition of luxury itself.
Space is limited, so register now to secure your spot!
Don’t miss this chance to learn from the best and connect with like-minded individuals!
📅 Date: Wednesday, May 29th
⏰ Time: 11 Am EDT / 5 pm CET
📍 Location: Online
🔗 Link: https://url-r.fr/NFHfE
The Global Footwear Awards is partnering with the China Leather Association and Wenzhou Municipal People’s Government organizer of the first “Red Boots Award” to provide a new set of benefits to the GFA’s winners to showcase their work to the fast-growing footwear industry in China and find strategic partners to produce their shoe concept.
Global Footwear Awards recognizes visionary out-of-the-box thinkers from around the world with an ambition to provide the highest recognition to footwear designers in all footwear divisions, from Fashion to Sports. Entries are evaluated at three different levels: Brands, Independent Designers, and students, in order to provide a fair opportunity for each level. With 24 categories, the Global Footwear Awards honors strategic thinking and innovative solutions from medical footwear, to running and trails, vegan, recycled materials to those having a positive social impact with inspiring collaboration.
The “Red Boots Design” advocates product innovation driven by design creativity, highlighting the commercialization and marketization of design achievements; introducing the local footwear industry in Wenzhou, igniting cooperation between designers, design colleges, and enterprises, and leading the design trend vane of China’s footwear industry.
In December 2022, China Leather Association and Wenzhou Municipal People’s Government will invite experts and scholars, industry leaders, entrepreneurs, and fashion buyers from developed countries such as Europe, the United States, Japan, South Korea, and Vietnam to explore the new ecology of fashion trends in China’s footwear industry, draw a new blueprint for the development of China’s footwear industry, and promote the transformation and upgrading of China’s footwear industry.
The organizers of “Red Boots Design” not only provide generous bonuses to encourage the designers but also release a series of supporting and recruiting policies to attract outstanding designers to launch their careers in Wenzhou. Also, after the competition, the organizers will collaborate with partners from the academic and industrial circle to provide resources for winners, and help them implement their programs, as well as produce, promote and sell their products, thus gathering domestic and international resources of footwear design, building a hundred billion footwear industry cluster, and establishing an open, prosperous, and vigorous ecological chain for the global footwear industry.
The 2022 Global Footwear Awards winners will be invited to join the “Red Boot Awards” to submit their designs which will be reviewed by industry experts made of Chinese and International Jury members to win a trip to Wenzhou, China; meet local manufacturers, receive concept counseling and potentially start producing their awarded Footwear Design.
GFA Program Manager, Jennifer Cullera shared her thoughts on the exclusive partnership, “We are thrilled to now provide a unique opportunity for talented designers to realize their dreams – meet Footwear Manufacturers to potentially start production”.
Registration for the Global Footwear Awards is now open and will close on January 15th, 2022. For more information on the partnerships and benefits – please contact info@globalfootwearawards.com
About Global Footwear Awards
The Global Footwear Awards recognizes the efforts of talented footwear designers around the world and aims to celebrate their exceptional creations at a global scale while honoring sustainable practices that will inspire the industry as a whole.
About Farmani Group
Established in 1985, Farmani Group is responsible for many successful awards programs around the globe, including the International Design Awards (IDA), Architecture Masterprize, DNA Paris Design Awards, London International Creative Awards, Prix de la Photographie in Paris, and the Annual Lucie Awards for Photography, which has emerged as one of the world’s most prestigious awards.
When we discuss designing products, it’s crucial to recognize the significant role that footwear plays, similar to carefully crafted accessories or innovative gadgets. Fashion mavens know it’s the shoes, handbag, belt, and hat that make the outfit. But what matters as much as a great look? Super performance. How these pieces work on the body makes a huge difference to how the wearer walks, runs, moves, feels, and lives.
For those interested in creating sustainable, inventive, and high-quality products, D5 has compiled a guide for individuals aspiring to see their designs embraced worldwide.
Creativity is all that matters in most of the schools we researched, but their technical curricula are also top-notch. From staff comprised of industry leaders to the latest technologies, from workshops to traditional craftsmanship, you are sure to find your perfect academic match below.
The University of Arts London (UAL) is one of the most prestigious universities in the design world, known for its complete design programmes that range from fashion to furniture – and footwear design, of course. Its London College of Fashion encompasses a wide range of courses focused on craftsmanship, such as bags, artefacts, and accessory design, all part of its Craft Programme.
This Footwear Master’s Level course is part of UAL’s Craft Programme and is considered one of the most comprehensive out there. It understands footwear design as any design for the lower extremities, so its teaching and technical approach are suitable for any kind of footwear style. Through this Master’s, students are introduced to various industries, brands, and educational institutions, which gets them ready for the future as they learn all there is about research, networks, and the notions of shoe design.
This program nurtures your personal design vision while teaching you the skills you need to create marketable products that consumers crave. With close ties to the industry — part of the multibillion-dollar global fashion system — we connect you with a wide range of networking and career opportunities. You’ll learn to create footwear, handbags, and small leather goods from concept to finished product, while exploring technology, advanced materials, and sustainability.
Footwear and Accessories Design BFA offers advanced, hands-on study of design, incorporating nontraditional and sustainable materials along with traditional ones. You’ll visit prominent showrooms, design studios, and production sites in the fashion and design capital of the world. A required internship provides industry experience and you’ll graduate with a professional-quality portfolio.
The Royal Melbourne Institute of Technology (RMIT) is well respected among the academic community as one of the best in the fields of art, design, engineering, and architecture, among many (many) others. Their Fashion and Textiles courses help shape the world of design by educating the designers of the future, so it’s no wonder we decided to include their Custom-Made Footwear Certificate here.
This certificate is equivalent to 12 months in a BA, so it is the perfect choice for people who either want to further their design knowledge or those who don’t feel like spending 3 years studying but still want to learn all the skills they need to make it big in the design world. In this course, you’ll learn how to design and produce your own footwear, learning all the skills necessary to work in every stage of the construction process – design, cutting, and sewing.
The University of Northampton (UON) is one of the youngest universities in the UK, however, it is already shaking the waters through its unique approach to education. Its main goal is to cause positive social impact in communities through its graduates.
Their BA Honours in Fashion, Textiles, Footwear, and Accessories offers quite a comprehensive array of subjects where the students are given the chance to upgrade their previous knowledge in design. For this reason, we advise you to already have a BA before applying, since not only would you find the course more enriching, but it would also be better for your CV and education overall. Through specialist workshops with expert staff and traditional and digital technologies, you are sure to learn all there is to the footwear industry while also exploring your own passions.
De Montfort University has been ranked as one of the best fashion schools in the world multiple times due to their innovative approaches to education. With a long history and major partnerships, it’s no wonder it is still one of the most sought-after universities for fashion designers worldwide.
As one of the oldest available courses in the footwear and, especially, cordwainer and pattenmaker industries (more than 100 years), their BA Honours in Footwear Design is definitely a strong choice for designers worldwide. With a very practical programme, students will be able to learn hands-on while receiving the advice of industry professionals and big brands, receiving not only invaluable insights on how the industry works but also creating a strong network for their future. . From drawing to illustration, biomechanics to prototyping, you’ll learn all the skills necessary to share your designs with the world.
At Parsons School of Design Shoe Construction elective course aspiring designers will immerse themselves in the intricate world of shoe design and craftsmanship. From stitching to sole-making, students will craft their first prototypes, paving the way for future footwear masterpieces.
In this hands-on journey, expect to stretch your creative muscles and build a sturdy foundation in both design principles and technical know-how. While no prior shoe-making experience is required, a basic understanding of patternmaking is recommended.
We couldn’t miss the Savannah College of Art and Design (SCAD) on our list, as so many of our interviewees have passed through its doors. This prestigious university offers more degrees and specialisations in art and design than any other university in the world, which makes their courses highly complete and the student life fun and diverse.
Their M.F.A. in Sneaker Design promises to teach everything from prototype to production, from marketing to merchandising, and from design culture to global distribution. With this masters degree, the graduates have the tools needed to either start their very own footwear brand or join a major company. As no detail is missed, you are sure to learn more about your passion for shoe design while learning the niches and mainstreams of the industry.
Arsutoria has been training shoe and bag designers in Milan, Italy, since 1947, connecting students with industry leaders and giving them all the tools they need to become one. As the name of the course states, this is a one-year course, however, don’t get scared by the name since it is one of the most complete out there – normally, short is concise, which is probably the best when you want to let your creativity have full reign.
In this one year shoe design course, you’ll learn about traditional artisanal techniques, digital tools, and design culture, all of which will help you figure out what works best for your particular vision. In the first 10 weeks, you’ll learn how to design a shoe, both by hand and digitally. Next, you’ll learn how to conceive prototypes for several types of shoes for a total of five intense weeks. Afterwards, you’ll be able to work on one of your early designs for five weeks, finishing everything up with an eight-week intensive class on 3D design softwares – the whole package!
Accademia del Lusso is located right in one of the most exclusive fashion neighbourhoods in Milan, providing, therefore, much more than just a stellar education. Here, the students are introduced to the industry early on, are put into small classes so the teachers can get to know them individually, and are allowed to completely personalise the course contents. The intent is for students to discover what they love and to feel connected to their dream while always being pushed by the Accademia del Lusso to turn passion into a profession.
The Shoes & Accessories Design course lasts an intense one year and provides students with the skills, knowledge, and expertise required to work for major brands worldwide. From trend research to colour research, from pattern making to branding, students are introduced to the “ins and outs”, graduating prepared to face any challenges the fashion industry might pose them with.
The Accademia Riaci is located in Florence, Italy, the capital of Renaissance art, and has been open since 1983. Its founder, Maestro Raymond Riaci, wanted to create a school where students could drink from the creative genius of the best Italian artists and learn the irreplaceable techniques that have been around for centuries. Now a vibrant institution with a student body from over 50 countries, the Accademia inspires people from the many fields of art: design, crafts, languages, and more.
In their one-year Shoe Design course, students will create a collection of their own, where they can make all of the creative and logistical decisions. From learning how to research all the information needed to launch a collection to studying colour theory, from learning about market trends and the uniqueness of every material, students are expected to follow their free ideas and, eventually, learn everything needed to start working as professionals.
Yet another Italian design school, the Italian Fashion and Design Academy (IFDA) is located in the heart of Milan and is recognised internationally for its courses and masters in the fashion and design spheres. Here, students mingle with industry-leading companies and professionals, combining this unique advantage with classes taught by some of the best professors out there.
IFDA’s Shoe Design course not only teaches students how to create any type of shoe they desire, it also allows students to attend workshops and seminars with prestigious professionals who can give them all the tips they need to enter and succeed in the footwear design industry – plus, a little network never hurts anybody.
Text: Leonor Gomes
The Global Footwear Awards (GFA) proudly announces the initiation of submissions for its highly anticipated fifth edition, marking a significant milestone in the world of footwear design. This year promises to surpass all expectations, providing a prestigious platform for footwear designers worldwide to showcase their exceptional talent and ingenuity. With submissions welcomed from around the globe, designers are invited to vie for recognition as industry leaders. Over the past four editions, the GFA has received hundreds of submissions from designers in more than 50 countries, with winners achieving remarkable success in the industry, including features in major publications and partnerships with leading brands.
Last year’s standout winners include The Cryptide, crowned Footwear Brand of the Year for their design, the CRYPTIDE ONE, spearheaded by the visionary designer Stephan Henrich. Additionally, Constantinos Panayiotou, the creative force behind PET LIGER, clinched the title of Independent Footwear Designer of the Year with his remarkable creation, Vertex Love. Notably, Madeline Helt, a student at the Savannah College of Art and Design, was recognized as the Emerging Footwear Designer of the Year.
Winners receiving “The Best Overall Design” included Base Camp Mule by The North Face, 2023 Asics FireBlast Basketball shoe concept by Jake Lin, Stealth Formations by Jóse Monroy, PUMA NFRNO by Hyon Park and many more. Other winners included Bottega Veneta Sardine Boot Concept by Anna Boutashkova, Concept Nike CONQUEROR by Marc Van Tichelen, Skechers by Jeffrey Hernandez, FILA Wings by Martin Chapuy, JOMA | Evolution Cup 23 by Piotrek J. Pérez, Adidas XPLD Football Cleat Design by James Bleakley, Astro Heel by Noriyuki Misawa, Jordan 3 2021 by James Howe and Footwear for Barefoot by Bao Qiancheng.
This year’s grand jury includes experts in fashion, design, media, and art, ensuring that the winning designs represent the very best in footwear design. Their collective expertise will rate and reward project entries across various footwear design categories. The current jury panel includes prominent names such as Oronzo De Matteis, CEO Founder & Creative Director of OROORO BRAND LUXURY, Anna Maria Giano, Contributing Editor at Vogue Italia, and Monica Mei, Footwear Designer and Product Manager at Vera Wang. Additionally, on the panel are also Mathew Kurien, Head of Department at MIT Institute of Design, and Fionn Corcoran-Tadd, Innovation Designer at adidas, and more.
“I’m thrilled to see the Global Footwear Awards as an integral part of the 3C Awards platform. It underscores our dedication to celebrating the most exceptional talent in footwear design, bringing together innovation and creativity under one prestigious umbrella,” said Astrid Hebert, co-founder of 3C Awards, the organization under which GFA operates.
The GFA has announced an enhanced offering for emerging winners in this year’s edition. Renowned sneaker industry figure Sean Williams, with over 37 years of experience, will provide an exclusive masterclass to the Emerging Winner. As co-founder of the SOLEcial Studies sneaker industry education program and a trusted consultant to brands worldwide, Williams brings unparalleled expertise to this initiative, offering invaluable guidance to emerging designers looking to elevate their careers.
Additionally, designers are invited to celebrate the 5th Anniversary of the Global Footwear Awards with a special contest themed “Reimagining Iconic Shoe Designs“, running concurrently with the regular competition. This contest encourages participants to explore the fusion of creativity, technology, and contemporary trends in footwear design. Notably, entry fees for this special contest will be significantly reduced to encourage widespread participation. The submission deadline for this special contest is July 31st, 2024, with winners set to be announced in September 2024.
To enter a project, applicants can complete the process online in four simple steps. Designs can originate from anywhere in the world, completed within the last five years, and may be a product in-store, a project in development, or conceptual. Additionally, the Global Footwear Awards team is accepting nominations for the Lifetime Achievement Award, recognizing footwear designers and industry professionals with a minimum of 40 years of outstanding contributions to the field.
We’re thrilled to announce an enhanced offering for emerging winners in this year’s edition of the Global Footwear Awards. Renowned sneaker industry figure Sean Williams, boasting over 37 years of experience, and also a respected jury member of the Global Footwear Awards, will provide an exclusive masterclass to the “Emerging Footwear Designer of the Year”.
The Masterclass will center around the theme of “Culture – Impact and Purpose,” offering two comprehensive courses aimed at expanding the perspective of emerging winners in design. The focus extends beyond individual design considerations to encompass the broader impact that design can have on the world, encompassing aspects such as usage, evolution, and sustainability. After the Masterclass, there will be a “Creative Council” session to review the portfolios of young talent, discuss their design goals, and guide them in their next career steps.
As co-founder of the SOLEcial Studies sneaker industry education program and a trusted consultant to brands worldwide, Williams brings unparalleled expertise to this initiative. His guidance will be invaluable to emerging designers, offering insights and strategies to help them navigate and elevate their careers in the competitive world of footwear design.
Read the interview with Sean Williams for more information on his educational projects.