Global Footwear Awards Masterclass: How Sneakers Redefined Luxury and Status

May 14, 2024

Legendary sneaker figure Sean Williams will deliver an exclusive online course for the GFA Community!

New York City icon Sean Williams, a revered figure in the sneaker world for over 37 years, is set to lead a masterclass for the entire Global Footwear Awards (GFA) community. Williams, who co-created the first-ever sneaker talk show in 2007 and advises global brands while curating public exhibitions seen by millions, brings a wealth of knowledge and experience to the table.

Titled “How Sneakers Redefined Luxury and Status,” this exclusive online program dives deep into the fascinating transformation of sneakers from athletic wear to cultural phenomenon and status symbol. Williams’ focus extends beyond design, exploring the broader cultural impact of sneakers, including usage, evolution, and sustainability.

Prepare to have your perspective challenged! The class will start with an introspective exercise, setting the stage for a thought-provoking exploration of how hip-hop embraced sneakers as a canvas for self-expression, ultimately reshaping street style and even the definition of luxury itself.

Space is limited, so register now to secure your spot! 

Don’t miss this chance to learn from the best and connect with like-minded individuals!


📅 Date: Wednesday, May 29th

⏰ Time: 11 Am EDT / 5 pm CET

📍 Location: Online

🔗 Link: