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New Balance, 991, Studio DSRPT Remix

Winner in Reimagining Iconic Shoes Design

Company Independent Footwear Designer / Founder Of Studio Dsrpt
Brand Studio Dsrpt
Lead Designer Milton L Cato
Prize Winner in Reimagining iconic shoe designs
Expertise Brand

New Balance 991 Remix, design and 3D project. A legendary New Balance model re-designed with technical and utility influence. All design, 3D and art direction is from Studio DSRPT.

Bio
Footwear designer and brand builder with a focus on marketing and story telling.

Other prizes
BA Honours Scholarship

Jury Comments

Oronzo De Matteis

CEO Founder & Creative Director, OROORO BRAND LUXURY

The iconic New Balance 991 sneaker, which turns 20 years old, was first released in 2001. It was the first model to feature an ABZORB insert in both the forefoot and heel, thanks to its newly enhanced midsole design.

The designer’s variation and revisitation in this project at first glance strikes me with the aesthetic part on the more futuristic and youthful design on the new generations; With the elimination of the traditional flat lace and the addition of a dynamic part for a more comfortable fit, combined with the strap on the instep with the logo engraved on it. Thus eliminating the traditional and historic logo on the side of the sewn N and changing its position.

Even the redesign with the addition inside the shoe, of a fabric that acts as a sock to the foot, makes it particular and pleasant on the aesthetic side, with a technical/stylistic influence and comfortable utility/convenience. The sole has been revisited with a two-piece mold, front and back, and not the classic single piece of sole, while maintaining the same design and reliefs.

I find in the final line the project of such a legendary model, well studied and perfectly revisited by the Designer; Keeping unchanged the ABZORB inserts on the heel and forefoot, which absorb the impact through a combination of shock absorption and resistance to compression, which are the main feature of this model.

I am happy that this technical function has not been eliminated and I really appreciated the entire restyling project!

Havva Mustafa

Founder & Designer, Footwear Design Lecturer, HAVVA

The 991 Remix demonstrates how a classic silhouette can be thoughtfully reimagined for the future. The updated design retains the shoe’s iconic style while incorporating modern elements that make it feel relevant today. I particularly appreciate the layering, which adds depth and dimension to the shoe. The subtle utility influence is well-executed, enhancing the design without being too obvious. It’s easy to envision this as a wearable, forward-thinking product, especially with the potential for sustainable materials, which would elevate the concept even further.

Robbie Fuller

Creative Director, Anta group

What I admire about the design is how it retains key iconic elements of the shoe’s midsole, such as the heel landing zone, while reimagining them in a more striking way. Additionally, the overall color tone of the shoe maintains a strong connection to New Balance’s signature product DNA.