2020 / Sports footwear
Category winner in Sports footwear, Gold in Other enhanced Performance Footwear, Category winner in Sports footwear
Andrea Nieto, Matteo Padovani, Ian Hennebery, Benjamin Kleiman, Clemens Dyckmans
The adidas futurecraft strung is the first fully athlete data-coded shoe. Every thread is individually selected and data-mapped for a seamless, lightweight fit that supports and enhances the natural motion of the wearer. Inspired by architecture, the innovation uses robotics to build the fiber structures, which helps ensure minimal material is used throughout.
Photo Credit: Adidas