Gold 2020 / Sports Footwear / Training

Neymar X Puma Signature Shoe



  • University
    College For Creative Studies
  • Lead Designer
    William Fairnington
  • Prize
    Gold in Training
  • Expertise

Throughout the years, basketball players and musical artists have owned an overwhelming share of the lifestyle signature line market. With Puma’s recent signing of Neymar, they have the opportunity to introduce Futbol athletes into the off-field/off-court signature realm. Neymar's first signature shoe will not only reference his generational talent and accolades but also how his hardships in his early life shaped his present.

Photo Credit: William Fairnington