PUMA is introducing a new design team called ‘PUMA Vision’, where they'll be creating new design languages and innovation for the brand. The ‘PUMA Vision’ Ideology is high concept and collective driven. Each ‘PUMA Vision’ in some way should initiate, evolve, and exist within its own dimension. ‘PUMA Vision’ is a method, not an aesthetic. This is the first project from the design team and it is titled ‘NFRNO’. It was originally inspired by the Hussein Chalayan x PUMA Mobility Swift.
