Overall Winner 2023 / SPECIAL AWARDS

PUMA NFRNO

 

 

  • Lead Designer
    Hyon Park
  • Prize
    Winner in GRAVITY SKETCH FOOTWEAR, Winner in 3D PRINT FOOTWEAR, Winner in ARTISTIC FOOTWEAR, Overall winner in SPECIAL AWARDS
  • Expertise
    Independent

PUMA is introducing a new design team called ‘PUMA Vision’, where they'll be creating new design languages and innovation for the brand. The ‘PUMA Vision’ Ideology is high concept and collective driven. Each ‘PUMA Vision’ in some way should initiate, evolve, and exist within its own dimension. ‘PUMA Vision’ is a method, not an aesthetic. This is the first project from the design team and it is titled ‘NFRNO’. It was originally inspired by the Hussein Chalayan x PUMA Mobility Swift.