Photo Credit: Under Armour
Under Armour's FUTR X ELITE, one of the brand's most innovative basketball shoes to date, combine UA's signature UA Flow technology with a futuristic style that can be worn on and off the court. They are a great example of the brand's “less is more” approach to footwear. The team was able to develop a single-piece flat-knit upper that performs so well, it doesn’t need reinforcements a typical basketball shoe would have. This performance-driven innovation makes the shoe lighter, is less waste to produce and easier to take apart at the product’s end of life.
