Innovation project in basketball footwear inspired by my personal experience on the court playing the sport through high school & college. A big shoutout to Puma Sportstyle team for the support during my internship and Puma Hoops' disruptive approach towards the sport.
Puma Internship Project 2020 mentored by Neli Ernst (Senior Footwear Designer, Sportstyle Prime) and Romain Girard (Senior Head of Innovation at Puma).
High school athletes are the future of this sport and NBA. There is a broader scope of experimentation in terms of performance and building brand heat.
