FLASHBACK is a sneaker concept, mentored by Puma's SportStyle team. The collection captures Gen Z and millennials' resurgence of vintage technology and analog photography—embracing nostalgic charm, imperfections, and authentic moments over digital perfection. As classic cameras like Olympus and Polaroid regain popularity, they symbolize a cultural shift toward craftsmanship and personal creativity. FLASHBACK translates this trend into footwear, proving how vintage technology can feel fresh, relevant, and desirable in today's digital world.
