Our CG film tells the story of the ASICS NOVABLAST™ 4. Showcasing the tech features and building abstract metaphors to illustrate the bounce added to every step.
We explored various forms for the metaphor. Collaboration was vital to visualising this key component of the story, which was designed to be a block of foam pieces, reflecting the unique design of the midsole.
Credits
Creative Direction / Wonder Vision
CGI + VFX / Wonder Vision
Post + Edit / Wonder Vision
Audio / Ill Go Rhythms
