Winner 2020 / Sports footwear

Futurecraft.Strung

  • Company
    Adidas
  • Lead Designer
    Fionn Corcoran-tadd
  • Prize
    Category winner in Sports footwear, Gold in Other enhanced Performance Footwear, Category winner in Sports footwear
  • Expertise
    Professional
  • Design Team
    Andrea Nieto, Matteo Padovani, Ian Hennebery, Benjamin Kleiman, Clemens Dyckmans
  • Firm Size
    Large

The adidas futurecraft strung is the first fully athlete data-coded shoe. Every thread is individually selected and data-mapped for a seamless, lightweight fit that supports and enhances the natural motion of the wearer. Inspired by architecture, the innovation uses robotics to build the fiber structures, which helps ensure minimal material is used throughout.

Photo Credit: Adidas