Winner 2020 / Collaboration

Ammonite superstar

  • Company
    Mr.bailey X Adidas
  • Lead Designer
    Daniel Bailey
  • Prize
    Gold in Fashion, Category winner in Collaboration, Silver in Designer sneakers
  • Expertise
    Professional
  • Firm Size
    Large

A modern and bold reinterpretation of a classic.
The inspiration spawned from Mr. Bailey’s understanding of what the Shell Toe is — it’s the most important and signifying part of the Superstar, and it has similar parallels to the forms of the marine world. With this comparison in mind, the designer went on to deconstruct the sneaker’s design before reimagining it as the “Ammonite Superstar.” The result is a wearable sculpture, where a Shell Toe design at the front seamlessly morphs into becoming a warped sole unit that has segments growing from its body, wrapping around the entire footbed.

Photo Credit: Mr.bailey X Adidas