Bronze 2020 / Sports Footwear / Basketball

FEAR THE FROG | TCUMBB

  • University
    University Of Auckland
  • Lead Designer
    Jessica Young
  • Prize
    Bronze in Basketball
  • Expertise
    Non Professional

TCU Men's Basketball Shoe

'Fear the frog' Basketball shoe design is for my brother, Harrison Young. To design a basketball performance shoe for my brother, Harrison Young.
Harrison plays for the Men's Basketball team at Texas Christian University (TCU).
This shoe will be designed to focus on an innovative, lightweight midsole and sole traction, whilst showcasing the identity of TCU Horned Frogs Mens Basketball.

Bio
XX-X LAB
CREATE | EXPERIMENT | INNOVATE
WELCOME TO XX-X LAB (PRONOUNCED “20-10 LAB”)

XX-X LAB IS A NEW ZEALAND BASED DESIGN PRACTISE, ESTABLISHED TO CREATE, EXPERIMENT AND INNOVATE BETWEEN DESIGN DISCIPLINES.

IN ITS SEARCH OF FUTURE TERRITORIES OF DESIGN, XX-X LAB CREATES WORK THAT RANGES FROM FOOTWEAR, APPAREL, PRODUCT DESIGN AND ARCHITECTURE ACROSS VARYING SCALES.

XX-X LAB’S WORK CONCENTRATES ON THE FUTURE OF CREATIVE DESIGN. WITH A CONCEPTUAL APPROACH FOCUSING ON THE IMPORTANCE OF FUTURE INNOVATION USING DIGITAL TECHNOLOGIES, THE LAB CREATES EVOCATIVE AND THOUGHT PROVOKING DESIGNS THAT

Photo Credit: Jessica Young