Ann Williams

Schwilliamz Creative Consultants / Co-Founder and Footwear Design Director

Ann’s lifelong passion for product design and creative problem-solving fuels a career spanning over 3 decades, defined by extensive expertise and experience in footwear design and shoemaking across all categories, price points, markets, and genders.

After receiving a Bachelor’s degree in Footwear Design with Honors from De Montfort University in Leicester, England, Ann joined Clark’s UK as a designer in their world-renowned children’s footwear division. Ann next designed for Reebok, by whom she was recruited to work in the USA, before joining Stride Rite where she became Director of Product and Design, overseeing a team of designers through the entire footwear design and development process, from initial strategy and concepts to final product delivery. Ann received the Stride Rite Best Award for “outstanding dedication, exceeding day-to-day expectations while respecting and valuing others.”

Ann is currently Design Director at Schwilliamz Creative Consultants, a leading footwear design, product, and business strategy consultancy with clients ranging from start-ups to major, multinational brands. As a footwear subject matter expert, Ann also advises companies in the sustainability space transition into the footwear industry and serves as an expert witness in footwear patent litigation. 
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