Sissi Johnson

SelfSells / MBA professor and Founder

Sissi Johnson is an award-winning entrepreneur and professor with a focus on culture and innovation. She was acknowledged as a global game-changer by Condé Nast and American Express for her work in academia, luxury, and creative industries. Her body of work has been featured by Forbes, CNN, The New York Times, Vogue, and the V&A Museum. Sissi’s expertise is trusted by purpose-driven creatives, institutions, and Fortune 500 companies such as LVMH, Luisaviaroma, Kering, Nordstrom, and SONY,  for brand campaigns, experiences, trend research, cultural intelligence, strategic foresight, and partnerships.

For ten years Ms. Johnson has learned, unlearned, researched, and taught critical fashion studies, luxury, business, and innovation around the world at post-graduate level from Istituto Marangoni, the University of Oxford, FIT, and more. Her groundbreaking MBA course “Sound, Status, Style: Unveiling the Mutual Influence of Hip Hop and Luxury” is endorsed by New York’s Universal Hip Hop Museum and has been taught at HEC Paris as well as Yale School of Management. Sissi studied fashion business and graduated from Polimoda, Salvatore Ferragamo-owned leading Italian school in Florence. She later pursued Yale Executive Education in Management, and is also a certified Climate Change & Health Practitioner by the Yale School of Public Health.

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