Jase Cooper is a footwear designer, software engineer, educator and founder of London Sneaker School.
He began his design career in footwear at Salomon and Pentland Brands before moving into broader design, technology and software engineering roles across the fashion and technology industries. Combining traditional shoemaking with modern development tools, his work explores how craft, culture and technology can shape the future of independent footwear.
In 2020, Jase founded London Sneaker School to connect culture with production and lower the barriers for people to make shoes and launch their own brands. Since then, LSS has taught more than 1,000 students, hosted a residency on Savile Row and collaborated with brands around the world, including Pinterest, EA, Monster Energy, Dyson and Adidas. He also delivered Paris Saint-Germain and Nike Air Force 1 custom collaborations in 2025 and 2026.
Passionate about building systems that fuel culture, Jase’s work at London Sneaker School focuses on revitalising footwear craft while developing modern, AI-powered design and production systems that enable a new generation of independent footwear brands.
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